Brand Tone

Playful and Fun, Indulgent, Approachable and Friendly, Enthusiastic

Brand Values

• •Variety and Discovery
• •Quality and Safety (for cookie dough)
• •Satisfaction and Enjoyment
• •Accessibility and Convenience
• •Affordability

Best Practices

• •Create a "Voice and Tone" Style Guide: Document the brand's personality traits (playful, indulgent, friendly), preferred vocabulary (e.g., using "munchies," "treats," "cravings"), and things to avoid (e.g., overly formal language, negative framing). This ensures anyone writing for the brand is on the same page.
• •Know Your Audience: Understand who you're talking to – likely individuals who enjoy fun, indulgent snacks and appreciate variety. Tailor the language and references to resonate with them, whether it's a younger audience on TikTok or busy individuals looking for convenient treats.
• •Embrace Playfulness (But Be Clear): While names like "Cookie Poisons" can be catchy and fun, ensure the core message about product safety and enjoyment isn't lost. Balance playful language with clear descriptions of what the product is and its benefits (e.g., "deliciously safe-to-eat cookie dough").
• •Be Consistent Across All Channels: Whether it's a website description, an Instagram caption, a TikTok video, or customer service interaction, the tone should feel like it's coming from the same friendly, enthusiastic brand.
• •Inject Enthusiasm and Positivity: Copywriting should reflect excitement about the snacks. Use positive language, emojis where appropriate (especially on social media), and focus on the joy and satisfaction the products bring.

Social Perception

The brand's own communications project an image of a fun, diverse, and quality-conscious snack provider. The press release aims to build a perception of a premier, go-to snack destination.

Copy Examples

• •Headline for a new cookie dough flavor: "Warning: May cause extreme happiness! 😉 Dive into our NEW [Flavor Name] Cookie Poison - it's dangerously delicious (and 100% safe to eat raw!)."
• •Instagram caption for a mixed snack box: "Your global snack adventure starts NOW! 🌍✈️ What will you discover in your New Munchies box today? Sweet, savory, or a bit of both? Tell us your faves! #SnackGoals #WorldOfFlavors"
• •Website banner for a sale: "Treat Yo' Self Alert! 🎉 Score [Discount Percentage]% OFF all your munchie must-haves. Don't just dream about snacks, get 'em delivered!"
• •TikTok video intro script: "Stop scrolling, start snacking! 🤤 We've got the ultimate [Type of Snack, e.g., Crunchy, Chewy, International] lineup that'll make your tastebuds dance. Check out what just landed at New Munchies!"
• •Email subject line: "Your Cravings Called... We Answered (with awesome snacks!) 📞🍪🍬"