Brand Tone

Authentic & Transparent, Expert & Passionate, Quality-Focused, Ethical & Humane, Family-Oriented & Down-to-Earth

Brand Values

• •Quality
• •Animal Welfare
• •Heritage
• •Sustainability
• •Family & Tradition
• •Science-Informed Practices

Best Practices

• •Emphasize Family & Heritage: Consistently weave in the family farming story and their long-standing commitment to quality pork. This builds trust and authenticity.
• •Highlight Humane Practices Naturally: Talk about pigs on pasture, room to roam, and Certified Humane not just as labels, but as integral to how they farm and why their pork is better.
• •Showcase Expertise Subtly: Mention Dr. Newman's scientific background where relevant to reinforce quality and thoughtful farming, but keep the language accessible and focused on the benefit to the consumer (better taste, quality).
• •Use Sensory Language for Taste: Focus on words like flavorful, tender, juicy, marbled, and rich to describe the eating experience.
• •Maintain an Authentic, Slightly Educational Voice: Share insights into why Berkshire pork is special or how their farming methods differ, positioning the brand as a knowledgeable and passionate source, not just a commodity producer. Avoid overly corporate or slick marketing language; keep it grounded and reflective of a family farm.

Social Perception

Highly Regarded for Quality, Trusted for Ethical Practices, Seen as Experts, Authentic Farm Experience, Associated with Premium Products

Copy Examples

• •Newman Farm: Where Heritage Taste Meets Humane Tradition. For generations, our family has been dedicated to raising the finest Berkshire pork. On our Missouri farm, pigs roam freely on pasture, living naturally. It’s not just about Certified Humane® practices; it’s about a deep respect for the animal and an unwavering commitment to quality you can taste in every tender, flavorful bite. Experience the Newman Farm difference.
• •From Our Pastures to Your Plate: The Science of Superior Pork. Dr. David Newman, a farmer with a Ph.D. in meat science, personally guides our breeding and feeding programs. This unique blend of hands-on farming and scientific precision ensures our Heritage Berkshire pork delivers unparalleled marbling, tenderness, and taste. Discover pork raised with passion and expertise.
• •Taste the Good Life. The Pig's and Yours. At Newman Farm, we believe happy pigs make for exceptional pork. Our Berkshires enjoy open pastures and a natural, stress-free environment. This commitment to animal welfare isn't just a certification; it's the heart of our farm and the secret to our award-winning flavor.
• •More Than Just Pork, It's a Piece of Our Heritage. Since the 1990s, we’ve focused on one thing: producing the highest quality Berkshire pork by returning to our farming roots. We invite you to share in our family’s tradition and savor the rich, distinctive taste that only comes from meticulously raised, heritage breed animals.
• •The Chef's Choice, Now Available for Your Kitchen. Trusted by renowned chefs nationwide for its exceptional flavor and quality, Newman Farm Heritage Berkshire Pork is ready to elevate your home cooking. Order direct from our farm and experience the taste that sets the standard.