Brand Tone

Confident & Understated, Quality-Focused & Discerning, Modern & Minimalist, Approachable & Appreciative

Brand Values

• •Quality Craftsmanship
• •Essentialism & Timeless Style
• •Customer Satisfaction
• •Ethical Considerations
• •Empowerment through Style
• •Value & Inspiration

Best Practices

• •Prioritize Quality in Language: Use precise and descriptive words that reflect the premium nature of the materials and design (e.g., "heavyweight," "premium fleece," "structured," "signature tapered waist").
• •Embrace Understatement: Let the product's quality and the positive experiences of customers do most of the talking. Avoid hyperbole; focus on factual benefits and the sensory experience of the clothing.
• •Maintain a Clean and Modern Voice: Keep copy clear, concise, and direct. Mirror the minimalist aesthetic of the products in the language used.
• •Highlight Core Values: Subtly weave in brand values like durability, timeless style, and ethical considerations where appropriate. For example, "Crafted for keeps" implies durability.
• •Engage Authentically: When interacting with the community or using user-generated content, maintain an appreciative and genuine tone that reinforces the positive social perception. Let customer testimonials and reviews provide the enthusiastic endorsements.

Social Perception

High-Quality Basics, Worth the Price, Comfort and Fit Excellence, Discoverable Gem, Positive Community

Copy Examples

• •Headline: Beyond Basic. Our Essentials, Crafted for Keeps. Body: Experience the difference of 100% heavyweight cotton fleece. Newman Clo: Essentials, redefined.
• •Social Media Post: The Anatomy of Comfort. Boxy fit, structured hood, impossibly soft. Discover your new everyday essential. #NewmanClo #QualityWear #EssentialStyle
• •Product Description Snippet: Engineered for lasting comfort and timeless style. Our Plains Hood features a signature tapered waist and drop shoulders, cut from premium, durable fleece. It’s not just a hoodie, it’s a Newman Clo.
• •Email Subject: Elevate Your Essentials with Newman Clo. Preview Text: Quality you can feel. Styles you'll live in.
• •Instagram Caption (with a user-generated photo of someone wearing a hoodie): Seen on you: The art of the essential. @[UserHandle] in our classic Plains Hood. Built for comfort, designed for life. #NewmanCloCommunity #EssentialWear