Brand Tone

Trustworthy and Reliable, Caring and Supportive, Accessible and Value-Oriented, Informative and Educational, Ethical and Responsible, Modern and Engaging

Brand Values

• •Quality
• •Customer Wellbeing
• •Natural Solutions
• •Trust and Transparency
• •Value
• •Sustainability and Social Responsibility
• •Efficacy
• •Accessibility

Best Practices

• •Prioritize "Wellbeing" and "Natural": Consistently use language that emphasizes the customer's overall health, wellness journey, and the natural-based solutions offered.
• •Highlight Quality and Trust Markers: Regularly mention UK-made, GMP standards, Grade A ingredients, B Corp certification, and any testing or quality assurances to reinforce reliability.
• •Maintain a Supportive and Empowering Voice: Frame copy to show understanding of customer needs and how the products can help them achieve their health aspirations. Avoid overly aggressive sales language.
• •Be Clear and Informative: Provide concise, easy-to-understand information about product benefits and ingredients. Link to blog posts or further information where appropriate to showcase expertise.
• •Integrate Ethical and Sustainable Messaging: Subtly weave in the brand's commitment to sustainability and social responsibility, as this is a key differentiator and value.

Social Perception

Generally perceived as a provider of high-quality, effective, and good-value supplements. Customers appreciate the UK manufacturing, natural ingredients, and ethical stance. The B Corp certification likely enhances this positive perception among ethically-minded consumers.

Copy Examples

• •Headline: Your Natural Path to Wellbeing Starts Here. Body: At New Leaf, we believe in the power of nature to nourish your body and support your health goals. Our UK-made supplements are crafted with the highest quality, Grade A ingredients, because your wellbeing is our priority. Discover the New Leaf difference. #NaturalWellness #UKMade #QualitySupplements
• •Headline: Feel Your Best, Naturally. And Responsibly. Body: We're more than just supplements. As a Certified B Corp, New Leaf is committed to ethical sourcing, sustainable practices, and helping you thrive. Invest in your health and a healthier planet with our expertly formulated vitamins and minerals. Learn more about our values. #EthicalSupplements #BCorp #SustainableHealth
• •Headline: Unlock Your Potential. Premium Supplements, Fair Prices. Body: Achieving your health goals shouldn't break the bank. New Leaf offers expertly formulated, high-potency supplements packed with the good stuff, without the premium price tag. Quality wellness, accessible to all. Explore our range. #ValueWellness #HighPotency #AccessibleHealth
• •Headline: Tired of scrolling? Give your eyes the support they deserve! Body: Long screen hours can take a toll. Our Eye Health Complex, with Lutein, Zeaxanthin & Vitamin A, is designed to support your vision and reduce eye fatigue. 100% vegan and UK-made. Tap to shop now on TikTok Shop! #EyeHealth #ScreenRelief #VeganWellness #NewLeafProducts
• •Headline: Why Choose New Leaf? Quality You Can Trust. Body: From sourcing the finest ingredients to rigorous third-party testing, we ensure every New Leaf supplement meets the highest standards. Made in the UK in BRC Grade A certified facilities. Your health journey deserves the best. #TrustedQuality #UKMadeSupplements #GMPCertified