Brand Tone

Nurturing, Supportive, Inspirational, Empowering, Mindful, Intentional, Calm, Gentle, Educational, and Resourceful

Brand Values

• •Mindfulness
• •Conscious Parenting
• •Emotional Intelligence
• •Positive Self-Talk & Growth Mindset
• •Purpose & Intention
• •Community
• •Child Empowerment
• •Sustainability & Giving Back

Best Practices

• •Develop a Brand Voice Guide: Document New Kind Co.'s specific tone words (e.g., nurturing, inspiring, calm), approved vocabulary, "words to avoid," and examples of on-brand and off-brand copy. This ensures anyone writing for the brand is aligned.
• •Embody the Values: Ensure all copy genuinely reflects the core values of mindfulness, conscious parenting, and empowerment. The "why" behind the products should shine through.
• •Know Your Audience Deeply: Write as if speaking directly to a mindful parent who is seeking support, inspiration, and practical tools. Use language that resonates with their aspirations and challenges.
• •Maintain Visual & Textual Harmony: Ensure the tone of the copy aligns seamlessly with the brand's visual identity (soft, calming, inspiring). This consistency strengthens brand recognition and trust.
• •Review and Refine Regularly: Periodically audit website copy, social media posts, and marketing materials to ensure the tone remains consistent and effective. Gather feedback if possible to see how the tone is being perceived.

Social Perception

Parents interested in mindful practices, positive parenting, and fostering emotional well-being in their children are likely to perceive New Kind Co. positively as a source of valuable tools and a supportive community. The aesthetic and messaging are designed to appeal to this demographic. For the general public less familiar with mindful parenting, the brand might be seen as niche. The commonality of the name "New Kind" could lead to confusion with other businesses if brand differentiation isn't strong across all platforms. Engagement on their most active platform, Instagram, suggests a community that appreciates the content's supportive and inspirational nature.

Copy Examples

• •Little hands, big affirmations. ✨ Watch your child’s confidence bloom as they discover the power of positive words. Our affirmation cards are more than just cards; they're daily whispers of love, strength, and 'you can do it!' #NewKindParenting #MindfulKids #PositiveAffirmations #LittleButMighty
• •Feeling overwhelmed on your parenting journey? You're not alone. At New Kind, we create beautiful, purposeful tools to help you navigate parenthood with more intention and joy. From mindful moment cards for calm connections to planners that honor your growth – find your support here. Shop our collection for a more mindful home. #ConsciousParenting #ParentingSupport #MindfulLiving #NewKindCommunity
• •A is for Awesome, B is for Brave, C is for Creative! Introduce your little one to the alphabet and the power of positive self-talk with our beautifully illustrated ABC Affirmation Flash Cards. Each card pairs a letter with an empowering affirmation, designed to nurture their vocabulary and their spirit. Crafted with love for mindful learning and joyful discovery. #EarlyLearning #KidsAffirmations #GrowthMindset #NewKindCo
• •Dear Mindful Parent, In the beautiful whirlwind of raising little ones, finding moments of calm can feel like a superpower. This week, we're sharing simple practices and tools (like our Mindful Moments Flash Cards!) to help you and your child connect and breathe, even when things feel hectic. Remember, every mindful moment counts. With warmth, The New Kind Team. #MindfulParentingTips #FamilyWellness #PeacefulParenting
• •Cherish every milestone, nurture every thought. Our purposeful essentials are designed to help you create a haven of mindfulness and love for your growing family. Discover milestone blankets that tell a story and journals that hold your journey. #NurseryInspo #MindfulMama #ParentingJourney #NewKindEssentials