Brand Tone

Direct and Performance-Oriented, Enthusiastic and Passionate, Solution-Focused/Empathetic (to Canadian Athletes), Confident

Brand Values

• •Quality/High Performance
• •Accessibility/Convenience (for Canadians)
• •Customer Achievement/Support
• •Passion for Fitness
• •Service

Best Practices

• •Embrace "Performance" and "Athlete" Keywords
• •Highlight the Canadian Advantage
• •Be Direct and Benefit-Oriented
• •Consider Addressing the Name (Subtly or Directly if Confusion is Tracked)
• •Maintain an Enthusiast's Voice

Social Perception

Those who purchase (specifically RPM ropes) seem to perceive the brand positively, with 5.0/5.0 ratings on some products, indicating satisfaction with the product quality and fast shipping in Canada. The primary potential point of confusion and, therefore, a factor in social perception, is the name "New Kids Fitness."

Copy Examples

• •Stop Paying Duties. Start Dominating Your WODs. Tired of customs fees and long waits for top-tier RPM ropes in Canada? New Kids Fitness delivers the high-performance gear you demand, fast and duty-free. Get your official RPM Training ropes here and feel the difference.
• •Canadian Athletes, Your RPM Ropes Are Here. No more searching, no more surprise import charges. New Kids Fitness is your official Canadian source for RPM Training jump ropes. Fuel your passion with the best. Shop now for quick delivery.
• •Unleash Your Potential. Elite Gear, Canadian Soil. We're a team of dedicated Canadian athletes who get it. You need quality, high-performance equipment without the cross-border hassle. New Kids Fitness provides direct access to world-class RPM ropes and CrossFit essentials.
• •Faster Ropes, Faster Shipping, Zero Customs. That’s New Kids Fitness. Based in Montreal, we're committed to equipping Canadian CrossFitters and fitness pros with the legendary RPM jump ropes and accessories. Experience the quality and performance.
• •The Athlete's Choice for RPM in Canada. New Kids Fitness: Passionate about performance, dedicated to Canadian athletes. We stock the RPM Training gear that's trusted globally, delivered quickly to your door, hassle-free. Elevate your training today.