Brand Tone

Professional, Reliable, Value-Driven, Knowledgeable, Supportive

Brand Values

• •Customer Success
• •Problem Solving/Needs Fulfillment
• •Competitive Pricing/Value
• •Wide Selection/Variety
• •Strong Supplier Relationships
• •Expertise & Knowledge

Best Practices

• •Emphasize customer success and operational efficiency.
• •Highlight competitive pricing and value without sacrificing quality.
• •Showcase product expertise and knowledgeable support.
• •Focus on building reliable and supportive partnerships with clients.
• •Maintain a professional and problem-solving approach in all communications.

Social Perception

Newcal Supply is perceived as a knowledgeable, cost-effective, and valuable supplier that helps streamline purchasing and contributes to profitability.

Copy Examples

• •"WE SUPPLY YOUR SUCCESS!"
• •"New Cal Supply specializes in identifying our customers' needs and providing a competitive edge to maintain operations."
• •"Our knowledgeable sales team streamlines your purchasing needs."
• •"Ensure your company remains profitable with our competitive prices."
• •"We offer a wide selection of supplies at a great price."