Brand Tone

Professional & Experienced, Helpful & Solution-Oriented, Reliable & Trustworthy, Approachable & Friendly, Innovative & Modern

Brand Values

• •Customer Focus/Partnership
• •Quality
• •Integrity & Ethical Sourcing
• •Expertise & Experience
• •Innovation & Variety
• •Reliability

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone (e.g., professional yet friendly, expert but not jargon-heavy), key messaging points, preferred terminology, and things to avoid. Share this with anyone creating content.
• •Focus on "Solutions" and "Benefits": Instead of just listing product features, frame copy around how New Age Promotions helps businesses achieve their branding and marketing goals. Use language that highlights value, expertise, and partnership.
• •Maintain Professionalism with an Approachable Edge: While expertise is key, ensure the language isn't overly stiff or corporate. Use clear, concise sentences. On social media, allow for a slightly more relaxed and engaging tone (e.g., use of emojis where appropriate, asking questions).
• •Showcase Expertise Through Content: Regularly share insights, tips, or case studies that demonstrate their knowledge of the promotional products industry and branding strategies. This reinforces their position as experts.
• •Ensure Consistency Across All Channels: Whether it's website copy, a social media update, an email newsletter, or a sales brochure, the underlying tone and core messages should remain consistent. Regularly review content across platforms to check for alignment.

Social Perception

As a Supplier, Professionalism, Product-Focused, B2B Specialist, Established

Copy Examples

• •Headline (Website/Ad): "Elevate Your Brand. Expertly Sourced Promotional Products, Tailored for Impact."
• •Social Media Post (Instagram/Facebook): "Fresh off the press! ✨ Check out these sleek, custom-branded power banks for [Client Type/Industry]. Ready to charge up your marketing? Let's talk! #NewAgePromos #BrandedTech #MarketingSolutions"
• •Email Marketing Subject Line: "Unlock Your Brand's Potential: Quality Promos, Expert Guidance."
• •About Us Snippet (Website): "For over two decades, New Age Promotions has been the trusted partner for Australian businesses seeking impactful promotional merchandise. We combine global sourcing with local expertise to bring your brand to life. Quality, reliability, and your success are at the heart of everything we do."
• •Product Description (Eco-friendly range): "Make a sustainable statement. Our new line of eco-conscious promotional products combines style with responsibility. Showcase your brand while caring for the planet. Explore the collection today. #SustainablePromo #EthicalBranding #EcoFriendly"