Brand Tone

Sentimental and Heartfelt, Sophisticated, Caring, and Trustworthy

Brand Values

• •Personal Connection
• •Lasting Memories
• •Quality Craftsmanship
• •Sustainability
• •Simplicity and Service

Best Practices

• •Lead with Emotion, Support with Features
• •Use a Core Vocabulary
• •Tell a Story, Don't Just Sell a Product
• •Emphasize Uniqueness
• •Build Trust Through Reassurance

Social Perception

Positive but niche, primarily shaped by the brand itself through its website and social media, centered on the novelty and emotional appeal of handwriting engraving. The brand faces a challenge due to lack of broad awareness and potential confusion with other entities.

Copy Examples

• •Your handwriting, their favorite gift. Cherish your moments forever with a watch as unique as your story.
• •Some things are too precious for words. That's why there's handwriting. Gift Dad a moment he can wear every day. The perfect, personal gift for Father's Day. #HandwritingGift #CherishForever #NevannaMoments
• •An anniversary is written in time. Why not write your love on it? Turn a favorite memory or a secret "I love you" into a beautifully engraved watch. The one gift they'll never see coming. Shop our Anniversary Collection.
• •More than a timepiece, it's a piece of your heart. Expertly crafted from stainless steel with a genuine leather strap, this watch becomes a one-of-a-kind heirloom with the addition of your personal handwriting. Simply write your message, upload a photo, and our master engravers will immortalize it on the back. Backed by our two-year international warranty.
• •Don't just say it. Engrave it. Gifts they'll feel.