Brand Tone

Informative & Educational, Hopeful & Empathetic, Scientific & Credible, Direct & Solution-Oriented

Brand Values

• •Innovation & Scientific Advancement
• •Holistic Well-being
• •Quality & Safety
• •Customer-Centricity & Support
• •Perseverance & Hope

Best Practices

• •Prioritize Education: Always aim to inform the audience about the neurological connection to tear production and how NeuroTears addresses this, reinforcing the scientific basis of the product.
• •Lead with Empathy, Follow with Hope: Acknowledge the user's discomfort and frustration with dry eyes, then transition to the hopeful and innovative solution NeuroTears offers.
• •Maintain Scientific Credibility: Consistently reference the research, patents, and the expertise behind the product (Dr. Driscoll, optometrists). Use precise but understandable language when explaining the science.
• •Focus on Holistic Benefits (Where Appropriate): While the primary focus is eye health, subtly weave in the broader benefits related to the parasympathetic nervous system, such as improved digestion or cognitive function, to highlight the comprehensive nature of the supplement.
• •Use Authentic Testimonials & Stories: Leverage genuine customer experiences and the founder's journey to build trust and emotional connection, making the brand more relatable. Ensure transparency by acknowledging that individual results may vary.

Social Perception

Relief & Life-Changing for Some, Skepticism & Mixed Results for Others, Credibility through Professional Endorsement, More Than Just Eye Drops, A Need for Managing Expectations

Copy Examples

• •Headline: Reawaken Your Body's Natural Tears. Discover the Neurological Approach to Lasting Eye Comfort with NeuroTears™. Body: Tired of temporary fixes for dry eyes? NeuroTears™ works differently. Our patented, science-backed formula supports your body's own tear production by targeting the underlying neurology. Experience the relief of naturally healthy tears and see the world with new clarity.
• •Social Media Post: Did you know tear production is a whole-body issue, not just an eye issue? NeuroTears™ uniquely supports the lacrimal and vagus nerves to help your body maximize tear production and manage inflammation, naturally. Learn more about the science behind comfortable eyes. #NeuroTears #DryEyeRelief #NeurologicalHealth #VagusNerveSupport
• •Email Subject: Beyond Artificial Tears: A Real Neurological Solution is Here. Body: For years, managing dry, irritated eyes often meant relying on temporary solutions. NeuroTears™ offers a new path forward. Developed by Dr. Diana Driscoll, an optometrist who understood the struggle firsthand, our supplement is scientifically proven to support tear production neurologically. It’s time to feel your best again.
• •Website Testimonial Snippet & CTA: 'After years of suffering, NeuroTears has given me my life back.' – Joanie H. Ready to rewrite your dry eye story? Try NeuroTears™ risk-free and experience the difference neurological support can make.
• •Product Description Highlight: Unlock The Smarter Way to Natural Tears. NeuroTears™ is the only oral supplement patented to support the neurology of normal tear production by addressing both tear stimulation and inflammatory balance. Support your eyes, support your body.