Brand Tone

Youthful, trendy, aspirational, enthusiastic, and community-focused

Brand Values

• •Style & Aesthetics
• •Quality
• •Functionality
• •Self-Care & Wellness
• •Sustainability
• •Personalization & Fun
• •Customer Experience

Best Practices

• •Use youthful and energetic language, incorporating slang and trendy expressions appropriate for the target audience.
• •Highlight the aspirational aspects of owning the products, focusing on lifestyle enhancement and self-expression.
• •Emphasize the stylish and aesthetic qualities of the products, using visually appealing language.
• •Incorporate user-generated content and community-focused messaging to foster a sense of belonging and shared passion.
• •Maintain a consistent brand voice across all platforms, ensuring that the tone and values are reflected in every piece of content.

Social Perception

Trendy, desirable, modern, online-savvy, and niche specialist, perceived as a go-to source for Stanley cups and accessories among younger, style-conscious individuals in Kenya.

Copy Examples

• •Sip your way into their heart with our latest collection! #StanleyCup #FancySips
• •Level up your hydration game with our iconic tumblers. It's not just a drink, it's a lifestyle! #MainCharacterEnergy
• •Obsessed with our new arrivals! ✨ From Barbie to Messi, find your perfect Stanley match. #StanleyCupKenya
• •Join the Tribe! Share your Stanley style and tag us for a chance to be featured. #SipLovers #Netai
• •Glow-up your daily routine with our chic accessories. Because hydration should be functional AND fashionable. #StanleyAccessories