Brand Tone

aspirational, educational, and empowering. It blends expertise with approachability. Also Expert & Authoritative, Motivational & Encouraging, Practical & Results-Oriented, Community-Focused, Direct

Brand Values

• •Empowerment: Providing individuals with the knowledge and tools to build their own online businesses and achieve financial independence.
• •Education & Knowledge Sharing: A commitment to teaching practical skills in digital marketing, AI, and entrepreneurship.
• •Action & Results: Emphasizing the importance of applying learned strategies to achieve tangible success.
• •Accessibility & Support: Offering guidance and a community for learners.
• •Innovation: Incorporating current trends like AI into online business strategies.
• •Authenticity (Personal Brand): Leveraging Josele's personal journey and expertise to build trust.

Best Practices

• •Embrace the "Mentor" Voice: Always write from the perspective of an experienced and supportive guide who genuinely wants to see the audience succeed. Use "I" and "you" to foster a direct connection.
• •Balance Aspiration with Action: Inspire your audience with the possibilities of online success and financial freedom, but immediately follow up with clear, actionable steps and practical advice they can implement.
• •Speak Their Language (Figuratively and Literally): Understand the pain points, desires, and vernacular of aspiring online entrepreneurs. While the brand's primary language is Spanish, if targeting English speakers, ensure the translation captures the same motivational and expert essence.
• •Show, Don't Just Tell: Use testimonials, case studies, and real-world examples (even hypothetical ones if specific data isn't available for a general ad) to demonstrate the effectiveness of the methods taught. Highlight results and transformations.
• •Maintain Consistency Across Platforms, Tailor the Delivery: While the core message and tone (empowering, expert, aspirational) should remain consistent, adapt the style and length for each platform (e.g., concise and energetic on TikTok, more detailed and educational on YouTube/blog, motivational and engaging on Instagram/Facebook).

Social Perception

The brand, largely embodied by Josele, is perceived as a source of education and mentorship for aspiring and current online entrepreneurs, particularly within the Spanish-speaking market. Go-to Expert. Mentor Figure. Provider of Opportunity. Community Builder. The perception is generally positive among his target audience, who are actively seeking the solutions he offers.

Copy Examples

• •Headline for a Course Launch: "Stop Dreaming, Start Building. Your Online Business Success Story Begins with Nestia Academy. Learn the A-Z of Affiliate Marketing & AI from an Expert Who’s Done It."
• •Social Media Post (Instagram/Facebook): "Feeling stuck in your 9-to-5? 🤔 What if you could build a thriving online business, work from anywhere, and call your own shots? I’ve helped hundreds do just that. Discover the proven strategies inside Nestia. Link in bio for your first step to freedom! #OnlineBusiness #AffiliateMarketing #FinancialFreedom #WorkFromHome #AIforBusiness"
• •TikTok Video Script Idea (Short & Punchy): (Visual: Josele pointing to text overlays) SECRET AI tool that writes your marketing emails? 🤫 I'll show you how. (Quick demo). Want more hacks to scale to $10k/month? Tap the link in bio! #AIhacks #OnlineBusinessTips #MakeMoneyOnline #JoseleVende
• •Email Subject Line for a Webinar: "Unlock the Power of AI: Transform Your Affiliate Marketing Game in 2025!"
• •Website Call to Action Button: "Yes, I'm Ready to Build My Online Empire!" or "Join the Nestia Community & Start Earning!"