Brand Tone

Empowering, Educational, and Approachable.

Brand Values

• •Empowerment
• •Authenticity
• •Expertise & Education
• •Personal Connection
• •Quality and Curation

Best Practices

• •Lead with Empowerment: Every piece of copy, from a product description to a social media post, should be framed around the core value of making the customer feel confident and capable. Use strong, positive verbs and focus on the transformative benefit, not just the feature.
• •Maintain the "Trusted Guide" Voice: Write as if you are giving expert, friendly advice. Use "we" and "you" to create a direct, personal connection. Share knowledge generously to build authority and trust.
• •Use Questions to Engage and Educate: Start copy with questions that address common customer pain points (e.g., 'Struggling to find your style?,' 'Wondering which colors truly suit you?'). This immediately captures attention and positions the brand as the solution.
• •Incorporate Testimonials and Social Proof: Weave customer success stories and positive feedback into your marketing materials. Phrases like "Our clients say..." or quoting reviews directly reinforces the brand's credibility and the tangible results it delivers.
• •Balance a-spirational with A-ccessible: While showcasing beautiful fashion and aspirational outcomes, ensure the language remains down-to-earth and encouraging. Avoid jargon where possible, and when you must use technical terms like "colorimetry," explain them simply. This makes the expert services feel attainable for everyone.

Social Perception

Trusted Expert and Transformative Guide.

Copy Examples

• •Stop hiding your light. ✨ This is the season to discover the colors that make you shine. Our latest collection is curated to do just that. This isn't just a dress; it's a statement of confidence. Ready to find your power colors? #NessaShopper #Colorimetria #ModaConProposito
• •Your Style, Unlocked. Go from 'I have nothing to wear' to knowing exactly what makes you look and feel incredible. Discover our image consulting services.
• •Tired of a closet full of clothes and nothing to wear?
• •True style isn't about following trends, it's about understanding yourself. At Nessa Shopper, we give you the tools to build a wardrobe that reflects your unique personality and power. Learn more about our renowned color and style analysis and start your transformation today.
• •(Video shows Vanessa holding two different colored scarves near her face) Text on screen: Does this color drain you... or make you glow? Voiceover: 'The right colors can instantly make you look more vibrant, while the wrong ones can wash you out. That's the power of colorimetry! Want to learn which colors are yours? Follow for more tips! #PersonalShopper #ImageConsulting #StyleTips'