Brand Tone

Innovative, Quality-focused, Emotional

Brand Values

• •Innovation
• •Quality
• •Emotion
• •Uniqueness
• •Durable products

Best Practices

• •Expand on the "journey" and the "simple mission" in marketing materials.
• •Highlight the story behind the creation of unique items like the art prints to create compelling content.
• •Emphasize the innovative aspects of the products and the brand's mission in all communications.
• •Showcase the quality of materials and the unique creation process to reinforce the brand's focus on excellence.
• •Consistently use language that evokes emotion and aligns with the brand's mission to bring innovation and emotion to the home.

Social Perception

Positive reception from customers who appreciate uniqueness and quality, especially regarding unique art pieces. Opportunity to build brand awareness and differentiate from other brands with similar names.

Copy Examples

• •"Bring innovation and emotion home."
• •"Definitely a great gift idea!"
• •"We start by analyzing environmental data, natural patterns, and color theory, combined with insights from emotional response studies to understand how visuals influence mood."
• •"Museum-quality matte fine art paper"
• •"Archival-grade pigment"