Brand Tone

Creative & Inspiring, Friendly & Approachable, Confident & Trustworthy, Vibrant & Enthusiastic, Customer-centric

Brand Values

• •Quality Craftsmanship
• •Customization & Personalization
• •Customer Satisfaction
• •Innovation & Artistry
• •Reliability & Trust
• •Making an Impact

Best Practices

• •Use Vibrant & Evocative Language: Incorporate words like illuminate, shine, glow, vibrant, dazzling, statement, transform, and inspire to reflect the product's nature and impact.
• •Emphasize Personalization & Creativity: Always highlight the custom-made aspect and encourage customers to express their unique style or brand. Phrases like your vision, custom-designed for you, bring your ideas to light are key.
• •Maintain a Positive and Enthusiastic Voice: Whether it's in product descriptions, social media, or customer interactions, the tone should be upbeat, excited about the possibilities neon offers, and celebratory of customer creativity.
• •Build Trust Through Transparency & Quality Cues: Casually mention quality (e.g., long-lasting brilliance, energy-efficient), satisfaction (join 7000+ happy customers), and guarantees (warranty, certifications) where appropriate to reinforce reliability without sounding overly technical or formal.
• •Be Conversational and Approachable: Write as if you're talking to a creative friend. Use contractions, address the customer directly (you, your), and keep sentences relatively clear and engaging. When responding to queries or reviews, be personal and appreciative.

Social Perception

Highly Positive, Reliable Provider, Enhancer of Spaces & Moods, Good Value, Professional & Easy to Work With

Copy Examples

• •Your Vision, Brilliantly Illuminated. ✨ Dream up your perfect neon sign, and we'll bring it to light! #Neonific #CustomNeon #ShineBright
• •Transform Your Space with Neonific. Canada's trusted choice for handcrafted LED neon art that speaks your style. Get Your Glow On!
• •Each Neonific sign is more than just light; it's a personalized statement. Crafted with the highest quality, energy-efficient LEDs and your unique design, it’s built to inspire for years to come. What will yours say?
• •💡 Light Up Your Life! A Special Neonific Spark Just For You...
• •Neon Love! 😍 We're absolutely beaming seeing how @[CustomerIGHandle] lit up their awesome space with their custom Neonific creation! Got a design мечта? Let's make it glow! #NeonDreams #CustomerLove #PersonalizedNeon