Brand Tone

Informative & Educational, Professional & Trustworthy, Approachable & Encouraging, Clean & Modern

Brand Values

• •Efficacy
• •Safety & Gentleness
• •Innovation
• •Hydration Focused
• •Customer-Centric
• •Environmental Consciousness (emerging)

Best Practices

• •Prioritize Clarity and Scientific Accuracy: Always explain the benefits and functions of key ingredients in a clear, understandable way, referencing the dermatological backing where appropriate. Avoid making unsubstantiated claims.
• •Maintain an Empowering and Positive Voice: Frame product benefits around achieving healthier, better skin and an improved quality of life. Focus on solutions and positive outcomes.
• •Use "Clean" and Professional Language: Avoid overly casual slang or hype. The language should reflect the scientific and high-quality nature of the products.
• •Emphasize Key Brand Values: Regularly weave in concepts like "lab-tested efficacy," "gentle formulas," "innovation," and "hydration" into the messaging.
• •Be Consistent Across All Channels: Ensure that the tone used on the website, social media, email marketing, and product packaging is harmonious and reinforces the same core brand identity. Create a simple brand voice guide for all content creators.

Social Perception

Positive: Generally, customers perceive Neogence as a high-quality, effective, and trustworthy Taiwanese skincare brand. Hydration Authority: Strongly associated with hyaluronic acid and excellent hydrating products. Good for Sensitive Skin: Many users with sensitive skin report positive experiences. Value for Money: While not a budget brand, the quality and results are often seen as justifying the price point. Growing Awareness in the US: While well-established in Asia, the US presence is still growing, with positive reception among those who have discovered the brand.

Copy Examples

• •Headline (Hyaluronic Acid Serum): "Unlock Deep, Lasting Hydration. Our lab-tested Hyaluronic Acid Hydrating Essence quenches thirsty skin for a visibly plump, dewy glow. Experience the Neogence difference."
• •Social Media Post (New Product): "Introducing your new skincare essential! ✨ Discover [Product Name], meticulously formulated by our dermatologists to target [Specific Concern] gently yet effectively. Because we believe in solutions that truly work. Learn more and achieve your #BetterSkinBetterLife goals. Link in bio!"
• •Product Description Snippet (Brightening Cream): "Reveal a more radiant you. Neogence [Product Name] combines the power of [Key Ingredient 1] and [Key Ingredient 2] to visibly diminish dark spots and even skin tone. Our commitment? Effective formulas, real results."
• •Email Subject Line (Promotion): "Your Journey to Healthier Skin Starts Now | Exclusive Offer Inside"
• •Ad Copy (General Brand): "Tired of skincare that overpromises and under-delivers? Neogence USA offers dermatologist-developed, lab-proven solutions from Taiwan. Gentle, effective, and designed for your unique skin. Start your transformation to better skin today."