Brand Tone

Premium & Indulgent, Passionate & Authentic, Friendly & Approachable, Proudly British/Norfolk-Based, Celebratory & Versatile

Brand Values

• •Quality & Craftsmanship
• •Authenticity & Provenance
• •Customer Delight & Experience
• •Innovation & Passion
• •Heritage & Adventure

Best Practices

• •Emphasize Quality and Craftsmanship: Always highlight the "handcrafted," "premium," "finest ingredients" aspects. Use descriptive words that evoke the rich, smooth, and indulgent nature of the liqueur (e.g., "velvety," "luscious," "delectable," "crème brûlée").
• •Maintain an Authentic and Passionate Voice: Share the story and the "why" behind the product. Let the founders' passion for distilling and creating exceptional spirits shine through. Use phrases like "crafted with love," "passion for perfection."
• •Be Friendly and Inclusive: Write as if you're sharing a wonderful discovery with a friend. Encourage interaction by asking questions ("How will you enjoy yours?"). Focus on the joy and shared experience of the drink.
• •Highlight Versatility and Occasions: Showcase the different ways Nelson's Gold can be enjoyed – neat, on ice, in cocktails, with desserts – and link it to various moments of enjoyment, from personal treats to social celebrations.
• •Reference Heritage and Provenance Subtly: Weave in the Norfolk origin and the British connection where appropriate, reinforcing authenticity and local pride without being overtly nationalistic. The name "Nelson's Gold" itself carries a lot of this weight. Ensure consistency in describing key ingredients like "handmade caramel."

Social Perception

Highly Positive for Taste and Quality, Seen as a Premium Product, Versatile Liqueur, Good Customer Service, Strong Brand Loyalty, Associated with Norfolk

Copy Examples

• •Nelson's Gold: Pure Indulgence, Crafted in Norfolk. Discover the exquisite taste of Nelson's Gold. We handcraft our rich caramel and delicately blend it with our premium English vodka for a liqueur that’s exceptionally smooth and utterly unforgettable. Like crème brûlée in a glass – a true taste of Norfolk luxury. Treat Yourself Today.
• •Unlock the Secret to Golden Moments. Every sip of Nelson's Gold is an invitation to savour. Crafted with passion at our Wild Knight Distillery, this smooth caramel vodka liqueur is perfect over ice, drizzled on dessert, or creating your own signature "Millionaire's Gold" with a splash of fizz. How will you enjoy yours? Discover Your Golden Moment.
• •More Than Just Caramel. It's Nelson's Gold. Forget overly sweet. Nelson's Gold is a perfectly balanced dance of velvety handmade caramel and our award-winning English vodka. Smooth, rich, and deeply satisfying – it’s the liqueur that wins hearts and palates. Taste the difference passion makes. Experience Nelson's Gold.
• •The Taste of Celebration, Bottled. From quiet evenings to joyful gatherings, Nelson's Gold adds a touch of handcrafted luxury. Made with Norfolk sugar beet caramel and the finest English vodka, its amber glow and smooth finish are a testament to our dedication. Share the warmth, share the gold. Find a Stockist or Shop Online.
• •Why Settle? Indulge in Nelson's Gold. Life’s too short for ordinary. Elevate your spirits with Nelson's Gold, the caramelised vodka liqueur that’s lovingly crafted for those who appreciate true quality. Exceptionally smooth, delightfully rich, and undeniably delicious. Taste the Craft.