Brand Tone

Authentic & Passionate, Natural & Holistic, Craftsman-like & Traditional, Customer-centric

Brand Values

• •Craftsmanship & Heritage
• •Natural Well-being
• •Quality Materials
• •Authenticity
• •Comfort & Functionality
• •Sustainability

Best Practices

• •Emphasize Heritage & Craftsmanship: Always weave in the story of their Gaziantep roots and the handmade nature of the shoes. Use words like artisanal, handcrafted, legacy, traditional.
• •Highlight Natural Materials & Benefits: Consistently mention genuine leather, buffalo leather soles, and the benefits of barefoot design (wide toe box, zero drop) and earthing (copper rivets). Focus on comfort, foot health, and connection to nature.
• •Use Authentic & Sincere Language: Avoid overly salesy or hype-filled language. Let the quality and unique aspects of the product speak. Be genuine in conveying the passion behind the brand.
• •Maintain a Warm and Slightly Reverent Tone: The tone should reflect respect for the tradition, the natural materials, and the well-being of the customer. It should feel personal and caring.
• •Ensure Visuals and Text are Cohesive: The copy should align with the high-quality, natural-looking imagery used on their website and social media. The story told by the words should match the story told by the pictures.

Social Perception

High-quality, comfortable, unique, and beautifully crafted handmade leather shoes with barefoot features and grounding technology; connection to Turkish craftsmanship.

Copy Examples

• •Reconnect With Every Step. Discover Nefes Handmade Earthing Shoes. Walk as nature intended. Our handcrafted leather shoes, born from a legacy of Turkish artisanship, feature wide toe boxes, zero-drop soles, and grounding copper rivets to bring you closer to the earth and promote natural foot health. Feel the difference tradition makes.
• •More Than Just Shoes, It's a Foundation. Your feet carry you through life. At Nefes Shoes, we honor that journey by crafting footwear that supports your natural alignment and well-being. Made with the finest genuine leather and a passion for time-honored techniques, each pair is an invitation to experience true comfort and heritage.
• •The Soul of Craftsmanship, The Heart of Nature. From our workshop in Gaziantep, rooted in a tradition dating back to the 1950s, comes a shoe designed for the modern world. Nefes barefoot shoes offer your feet the freedom to move, breathe, and connect. Experience the blend of heritage, natural materials, and holistic design.
• •Step Into Wellness. Naturally. Tired of compromising comfort for style, or health for convention? Nefes Shoes offers a new path. Our genuine leather, handmade barefoot shoes are designed to enhance your body's natural mechanics and connect you to the earth's energy. It's time your footwear worked with you, not against you.
• •Crafted by Hand, Designed for Life. Each pair of Nefes shoes tells a story of dedication, from the selection of premium leathers to the final stitch. We believe in footwear that lasts, feels incredible, and respects the natural form of your foot. Join a community that values authenticity and grounded living.