Brand Tone

Friendly, helpful, and slightly humorous

Brand Values

• •Innovation
• •Quality
• •Customer Satisfaction
• •Reliability
• •Cleanliness

Best Practices

• •Maintain a consistent tone across all platforms.
• •Use clear and concise language.
• •Focus on the benefits for the user.
• •Incorporate storytelling where appropriate.
• •Use active voice to engage readers.

Social Perception

Innovative, reliable, and customer-focused

Copy Examples

• •"Tired of smelly cleats? NeatCleats are here to help!"
• •"Our innovative design keeps your cleats fresh and ready to go."
• •"Join the NeatCleats family and say goodbye to cleat funk forever!"
• •"We're not just selling cleat cleaners, we're selling peace of mind (and fresh-smelling gear!)."
• •"Get your NeatCleats today and experience the difference!"