Brand Tone

Fresh & Healthy, Convenient & Reliable, Supportive of Local & French Producers, Customer-Focused, Approachable & Informative

Brand Values

• •Quality & Freshness
• •Customer Satisfaction
• •Convenience
• •Support for Local Economy
• •Well-being

Best Practices

• •Prioritize "Fresh" and "Seasonal": Consistently use language that evokes the natural quality and time-specific availability of the produce. Words like "sun-ripened," "harvest-fresh," "peak season," and "farm-to-door" can be effective.
• •Emphasize Convenience and Ease: Clearly communicate the benefits of their delivery service – time-saving, hassle-free, reliable. Use action-oriented language that makes ordering seem simple and efficient.
• •Highlight French Origin and Producer Support: Regularly mention the sourcing from French producers to reinforce the values of supporting local agriculture and offering authentic French quality.
• •Maintain a Helpful and Approachable Voice: Whether in product descriptions, recipes, or customer interactions, the tone should be friendly, informative, and geared towards helping customers make healthy and enjoyable food choices.
• •Showcase Customer Satisfaction: Use testimonials and satisfaction guarantees prominently to build trust and reinforce the brand's commitment to quality and a positive customer experience.

Social Perception

Customers who have left reviews on the Neary.fr site perceive the brand positively, valuing the freshness of the products and the convenience of the service. External assessment platform FranceVerif deems the site reliable for purchasing local produce in specific regions of France. The lack of wider social media presence limits the data on broader public perception.

Copy Examples

• •Taste the Best of France, Delivered to Your Doorstep. Neary.fr - Freshness Guaranteed.
• •Tired of supermarket queues and less-than-fresh produce? At Neary.fr, we handpick the finest seasonal fruits and vegetables from dedicated French farmers, ensuring every bite is bursting with flavor and goodness. Order your basket today and rediscover the joy of truly fresh food.
• •Boost your team's well-being with Neary.fr! Our office fruit basket subscriptions deliver a weekly dose of freshness and vitality, straight to your workplace. Healthy, happy employees start here.
• •Pâtes aux Asperges Sauvages & Parmesan, anyone? 🌿 Get inspired with our latest seasonal recipe on the blog! All fresh ingredients available now at Neary.fr. #EatFresh #FrenchProduce #NearyRecipes
• •Your satisfaction is our priority. If any product doesn't meet your expectations, we'll replace it or offer a full refund. That's the Neary.fr promise.