Brand Tone

Confident & Authoritative, Quality-focused & Detail-oriented, Appreciative of Nature & Realistic, Customer-centric & Trustworthy

Brand Values

• •Realism/Authenticity
• •Quality
• •Experience/Heritage
• •Customer Satisfaction
• •Inspired by Nature

Best Practices

• •Highlight Quality and Craftsmanship: Speak to the “premium materials,” “expert design,” and “attention to detail” that go into each product. Mentioning the horticultural background adds credibility.
• •Incorporate Storytelling Elements (subtly): Weave in the heritage of “75 years of botanical experience” or the idea of being “inspired by nature’s perfection” to build a deeper connection and justify the premium quality.
• •Use Sensory Language: Describe the textures, colors, and overall lifelike appearance of the flowers and plants.
• •Emphasize Benefits: Focus on the convenience, durability, and long-lasting beauty that artificial botanicals offer.
• •Address Potential Concerns: Subtly acknowledge the stigma around artificial plants by emphasizing realism and quality, reassuring customers they’re investing in a sophisticated alternative.

Social Perception

Generally Positive for Realism, Valued for Convenience and Durability, Trusted for Decor, Occasional Discrepancies addressed through quality focus.

Copy Examples

• •Elevate your décor with timeless quality.
• •Our stunningly lifelike artificial florals are crafted with meticulous attention to detail, ensuring your space stays vibrant, season after season.
• •Nearly Floral brings that touch of nature-inspired sophistication to your everyday life.
• •Looks so real, they're Nearly Natural!
• •We create such authentic looking imitations they're literally faux real.