Tono de Marca

Discreet & Trustworthy, Playful & Suggestive, Empowering & Liberating, Informative & Approachable, Modern & Non-judgmental

Valores de Marca

• •Privacy & Discretion
• •Customer Satisfaction
• •Quality & Variety
• •Sexual Wellness & Exploration
• •Safety & Trust

Mejores Prácticas

• •Prioritize Discretion in Language: Always reassure customers about privacy. Avoid overly explicit or crude terms in general marketing copy; instead, use suggestive, playful, or clinical language where appropriate depending on the context (e.g., product descriptions can be more direct).
• •Embrace a Tone of Empowerment and Positivity: Frame content around exploration, confidence, and the enjoyment of sexuality. Avoid language that could be perceived as shameful or seedy.
• •Know Your Audience Segments: While the overall tone is discreet and empowering, product descriptions might vary. A BDSM item might use more assertive or evocative language than a simple personal massager, but both should still align with the overarching values of quality and safe exploration.
• •Maintain Clarity and Honesty: Be straightforward about what products are and what they do (within appropriate limits for general viewing). Build trust by being transparent, especially regarding shipping, billing, and product materials.
• •Create a "Voice Guide": Develop a simple internal document outlining the brand's tone (e.g., keywords to use/avoid, level of formality, use of euphemisms vs. direct terms) to ensure consistency across all written communications, from website copy to customer service emails. This is especially important if multiple people are creating content.

Percepción Social

In its target market, the perception would ideally be one of a reliable, discreet, and modern provider of adult lifestyle products.

Ejemplos de Copy

• •Unlock Your Desires. Explore a world of pleasure, delivered discreetly to your doorstep. Your adventure starts here.
• •Dare to tease? Discover our collection of intimate apparel designed to ignite confidence and spark imagination. Find your perfect allure.
• •Psst... Something Naughty & Nice Just For You (Private & Discreet Shipping Always!)
• •NaughtySG: Your trusted partner in exploring pleasure. We're dedicated to providing quality adult lifestyle products with the utmost discretion and a focus on your enjoyment. #AdultWellness #ExploreYourDesires
• •Your secrets are safe with us. All orders are shipped in plain, unbranded packaging for complete privacy. Shop with confidence.