Brand Tone

Aspirational, Friendly, Trendy, Enthusiastic, Helpful

Brand Values

• •Quality
• •Customer Experience & Satisfaction
• •Practicality & Security
• •Personalization
• •Sustainability
• •Exclusivity

Best Practices

• •Develop a Tone of Voice Guide: Document the key characteristics of Nauak's brand voice (e.g., Aspirational, Friendly, Trendy, Enthusiastic, Helpful) with examples of do's and don'ts. Share this with anyone creating content for the brand.
• •Use "Você" Consistently: Continue addressing the customer directly and informally (in Portuguese, using "você") to maintain the friendly and personal connection.
• •Incorporate Positive & Enthusiastic Language: Use vibrant adjectives and a generally upbeat tone, especially when announcing new products or promotions. Emojis can be used strategically to enhance this, as currently practiced.
• •Highlight Brand Values Subtly: Weave in mentions of quality, exclusivity, and customer care naturally within product descriptions and general communications, reinforcing what the brand stands for without being overly overt. (e.g., "Crafted with care for lasting quality," "An exclusive piece for your unique style").
• •Maintain Visual and Textual Cohesion: Ensure the tone of the copy aligns with the visual style of the images and videos used on social media and the website. The aspirational yet approachable feel should be consistent across all elements.

Social Perception

The brand is perceived as a source of fashionable and desirable women's clothing. The active and responsive engagement on social media likely contributes to a perception of an accessible and customer-focused brand.

Copy Examples

• •✨ Get ready to fall in love! ✨ Our new collection has just landed, bringing that exclusive touch you deserve. Feel powerful, feel unique, feel YOU! 😉 Shop now via the link in bio or send us a DM! #Nauaks #ModaFeminina #NewCollection #ExclusiveStyle #BeYou
• •Tired of the same old look? 😥 Discover stunning and exclusive pieces at Loja Nauak's! We believe in fashion that makes you feel at home and empowered. 🥰 Quality, style, and a shopping experience designed for you. Click to explore and enjoy fast shipping all over Brazil! 🛍️ #Lojanauaks #FashionBrazil #ExclusiveFashion #ShopNow #StyleInspiration
• •Your Unique Style. Our Exclusive Collections. ✨ Welcome to Nauak's – where quality meets enchanting service. Discover fashion that speaks to you. [Shop Collection Button]
• •Hey Gorgeous! 👋 Welcome to the Nauak's family! We're so excited to have you. Get ready to discover a world of exclusive fashion, chosen with love and a passion for quality. Your amazing shopping experience starts now! Enjoy 10% off your first order with code: BEMVINDA10 💖 #NauaksStyle #WelcomeToTheFamily #ExclusiveDeals
• •Which Nauak's look are you vibing with today? 🤔 [Poll: Option A - Chic & Sophisticated / Option B - Bold & Trendy] Show us your style! We love seeing how you make our pieces your own! ✨ #NauaksPoll #FashionFun #YourStyle