Brand Tone

Elegant & Sophisticated, Authentic & Transparent, Passionate & Proud, Conscious & Responsible, Warm & Embracing

Brand Values

• •Naturalness: Prioritizing the use of "only the excellence of natural (or natural origin) fibers."
• •Sustainability & Ethical Responsibility: Strong commitment to eco-friendly practices, respect for the ecosystem, social and territorial community, recyclable and biodegradable materials, and promoting a short supply chain.
• •Made in Italy & Craftsmanship: Deep pride in their Italian heritage, 100% local production in Turin since 1936, and traditional sartorial excellence combined with innovation.
• •Quality & Durability: Creating "high-quality products designed to last," rejecting fast fashion's overconsumption cycle.
• •Excellence: A key principle in their vision, from yarn to finished garment.
• •Transparency: Ensuring complete production traceability through technology like RFID.
• •Well-being & Comfort: Designing garments that are not only beautiful but also comfortable and promote well-being.

Best Practices

• •Emphasize Heritage and Authenticity: Always highlight the "Made in Italy" aspect, the brand's long history (since 1936), and traditional craftsmanship. Use phrases that evoke a sense of legacy and genuine quality.
• •Prioritize Natural & Sustainable Language: Consistently use terms like "natural fibers," "sustainable," "ethically responsible," "eco-friendly," and "respect for the ecosystem." Explain *how* the brand is sustainable (e.g., traceable production, renewable energy).
• •Maintain an Elegant and Sophisticated Voice: Use refined vocabulary and a respectful, slightly formal yet warm tone. Avoid slang or overly casual language. Focus on the quality, comfort, and timeless appeal of the garments.
• •Evoke Sensory Experiences: Describe the feel of the fabrics ("soft embrace," "breathable," "comfort on your skin") and the connection to nature. Use imagery and words that appeal to a sense of well-being and understated luxury.
• •Be Transparent and Informative: Clearly communicate the brand's values and practices. Provide details about the materials, production process, and sustainability efforts to build trust and reinforce the brand's conscientious image.

Social Perception

Natyoural is perceived as a high-quality, luxury sustainable fashion brand rooted in Italian tradition. It's seen as a brand for consumers who value craftsmanship, natural materials, and ethical production over fast fashion trends. The association with Oscalito and its long history lends it credibility and an image of established quality. The focus on "slow production" and timeless style positions it as a thoughtful and enduring choice.

Copy Examples

• •Headline: Feel the Embrace of Italian Nature. Pure, Sustainable, You. Body: Discover Natyoural knitwear, crafted in Italy from the finest natural fibers. Experience timeless elegance that respects the planet. #Natyoural #SustainableFashion #MadeInItaly #LuxuryKnitwear
• •Headline: Heritage Woven into Every Thread. Since 1936. Body: Natyoural brings you generations of Italian craftsmanship in every stitch. Our commitment? Excellence, naturalness, and enduring style. Invest in pieces that tell a story. #ItalianHeritage #CraftedToLast #EthicalLuxury
• •Headline: Beyond Fashion. A Conscious Choice. Body: Choose Natyoural for a wardrobe that aligns with your values. Sustainably sourced, ethically made, and exquisitely designed. Wear the change you want to see. #ConsciousLuxury #NaturalFibers #TimelessStyle
• •Headline: The Art of Slow Fashion. The Luxury of Nature. Body: In a world of fleeting trends, Natyoural offers enduring quality. Our 100% Made in Italy collections are designed to be cherished, season after season. Experience the difference of true craftsmanship. #SlowFashionMovement #MadeInItalyExcellence #NatyouralStyle
• •Headline: Elegance. Redefined by Nature. Body: Soft, breathable, and beautiful. Natyoural garments are a celebration of natural fibers and sophisticated Italian design. Indulge in comfort and style that’s kind to your skin and the Earth. #NaturalElegance #SustainableStyle #ItalianDesign