Brand Tone

Trustworthy & Authoritative, Caring & Empathetic, Natural & Pure, Informative & Educational, Optimistic & Empowering

Brand Values

• •Quality
• •Purity & Organic Integrity
• •Transparency
• •Customer Wellbeing & Service
• •Accessibility & Affordability
• •Sustainability & Environmental Responsibility
• •Integrity & Authenticity

Best Practices

• •Always Lead with "Organic" and "Quality": Consistently highlight USDA Organic certification and the premium, pure nature of the ingredients and processes. This is a primary differentiator and trust-builder.
• •Emphasize the "Why" (Founder's Story & Mission): Weave in the brand's origin story and commitment to helping people to foster an emotional connection and reinforce authenticity.
• •Educate, Don't Just Sell: Provide valuable information about CBD, its benefits, and organic practices. This positions the brand as a knowledgeable and trustworthy resource, not just a product pusher.
• •Maintain a Tone of Empathetic Authority: Combine a caring, understanding voice with confident, fact-based information about product efficacy and quality.
• •Be Transparent and Accessible: Regularly mention third-party lab testing, fair pricing, and assistance programs to build and maintain trust and show commitment to customer well-being.

Social Perception

Highly Trusted, Effective Products, Ethical & Caring, Premium Quality, Knowledgeable

Copy Examples

• •Headline: Experience the NuuMe Difference: USDA Organic CBD, Crafted with Care for Your Wellbeing. Body: At NuuMe Organics, we believe nature provides the best path to wellness. That's why we meticulously cultivate our own USDA organic hemp and use a gentle cold extraction process to bring you pure, potent, full-spectrum CBD. Discover relief, find your balance, and shine on – affordably.
• •Social Media Post: Feeling overwhelmed? Find your calm the natural way. Our certified organic CBD drops are grown and crafted with a singular focus: your peace of mind. Transparency you can trust, from our Colorado farm to your home. Learn more about our regenerative farming practices and commitment to purity on our blog! [Link] #OrganicCBD #WellnessJourney #NuuMeCalm
• •Product Description Snippet (for Relief Salve): Don't let discomfort dim your light. NuuMe Organics' Extra Strength Relief Salve combines our potent, full-spectrum USDA organic hemp extract with soothing botanicals. We’re committed to quality you can feel and transparency you deserve – see our third-party lab reports.
• •Email Subject Line: Your Wellness, Our Priority: Discover Affordable Organic CBD Email Body Snippet: We started NuuMe Organics with a simple mission: to make the highest quality organic CBD accessible to everyone. Our founder, Dexter, experienced the transformative power of hemp firsthand and is dedicated to helping others. That’s why we offer assistance programs and prices significantly lower than comparable brands, without ever compromising on purity or potency.
• •Ad Copy: Tired of CBD that doesn't deliver? NuuMe Organics is different. As the first US hemp farm to be USDA Organic certified (formerly Nature's Love), we've been pioneering purity from the start. Experience the potent, full-spectrum benefits of truly organic CBD. Rooted in science, grown with love.