Brand Tone

Empathetic and Supportive, Positive and Uplifting, Calm and Gentle, Authentic and Relatable, Inspirational and Encouraging

Brand Values

• •Well-being
• •Natural Living
• •Mindfulness and Presence
• •Personal Growth
• •Authenticity
• •Community and Connection
• •Empowerment

Best Practices

• •Create a Brand Voice Guide: Document the key elements of your brand tone (e.g., empathetic, positive, calm), including do's and don'ts, preferred vocabulary, and examples. Share this with anyone creating content.
• •Embody Your Values: Ensure every piece of copy reflects the core values of well-being, natural living, mindfulness, and authenticity. Ask: 'Does this message align with what we stand for?'
• •Speak to Your Audience Like a Friend: Use warm, approachable, and empathetic language. Avoid overly technical jargon or a detached corporate tone. Imagine you're offering gentle advice to someone you care about.
• •Prioritize Positivity and Solutions: While acknowledging challenges, always steer the conversation towards hope, empowerment, and actionable steps. Focus on the benefits and the positive transformations your audience seeks.
• •Be Consistent Across All Channels: Whether it's a tweet, a long-form blog post, or an Instagram caption, the underlying tone should feel familiar and authentically 'Naturalmente Feliz.' Regularly review content across platforms to ensure coherence.

Social Perception

A Source of Positivity, Helpful and Guiding, Trustworthy (if content is consistent and authentic), Community-Oriented, Inspiring, Potentially Niche

Copy Examples

• •Instagram Post (Image: Serene sunrise over a natural landscape):Each sunrise brings a new opportunity to choose joy. ✨ What simple pleasure will you embrace today to nurture your inner happiness? Share your moments with us. #NaturalmenteFeliz #ChooseJoy #MindfulMornings #InnerPeace
• •Facebook Ad (Promoting a new online course on stress reduction):Feeling overwhelmed? Discover gentle, natural ways to calm your mind and reconnect with your inner peace. Our new course, 'The Path to Serene Living,' guides you step-by-step. Learn to embrace tranquility, naturally. Link in bio to learn more and find your calm. #StressRelief #Mindfulness #NaturalWellbeing #FelizInterior
• •Website Homepage Headline:Rediscover Your Innate Happiness. Naturally.(Sub-headline): Empowering you with tools and wisdom for a life filled with more joy, peace, and authentic well-being.
• •TikTok Video Script (Short, engaging video with calming music):(Visual: Person calmly sipping tea, then smiling)Feeling a bit off today? Try this: Pause. Breathe deeply for 60 seconds. Notice one beautiful thing around you. ✨ Sometimes the smallest shifts bring the greatest peace. You've got this! #QuickMindfulness #PositiveVibes #NaturalmenteFeliz #SelfCareTip
• •Email Newsletter Snippet (Subject: A Little Dose of Mid-Week Calm for You):Hello [Name],In the midst of a busy week, remember to carve out a moment for yourself. True happiness isn't about grand gestures, but the small, consistent acts of self-kindness. Perhaps it's a quiet cup of tea, a walk in nature, or simply a few deep breaths.At Naturalmente Feliz, we believe in nurturing that gentle connection with yourself. Find a little inspiration in our latest blog post: [Link to Blog Post on 'Finding Joy in Everyday Moments'].Wishing you a peaceful remainder of your week.