Brand Tone

Gentle, Caring, Pure, Trustworthy, Informative

Brand Values

• •Natural Ingredients
• •Handmade Quality
• •Cruelty-Free
• •Skin Health & Well-being
• •Transparency (implied)

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., gentle, caring, pure, informative, trustworthy), including "do's and don'ts" for language, specific words to use or avoid, and the overall feeling you want to evoke.
• •Focus on "Natural" and "Gentle" Language: Consistently use words that reinforce the core values, such as "pure," "natural," "gentle," "soothing," "nourishing," "handmade," "conscious," "kind." Avoid overly technical jargon or aggressive sales language.
• •Emphasize Benefits with a Caring Approach: Frame product benefits around well-being, skin health, and the feeling of using something good and natural, rather than just focusing on problem/solution. For example, instead of "Fix your dry skin," try "Soothe and comfort your dry skin with nature's embrace."
• •Maintain Authenticity and Transparency: Be honest in your claims. If a product is "handmade," convey the care that goes into it. If it's "100% natural," ensure your ingredient lists are clear and easy to understand. This builds trust.
• •Consistency Across All Channels: Ensure the tone is consistent whether it's on the website, social media posts, email marketing, or product packaging. Every touchpoint should reinforce the same gentle, caring, and trustworthy "Natural Feel."

Social Perception

Emerging Brand with Positive but Limited Engagement, Association with Natural/Organic Trend

Copy Examples

• •Nourish your skin with the pure touch of nature. Our [Product Name] serum, handmade with love and 100% natural ingredients, sinks in beautifully to leave your face feeling soft, soothed, and radiant. Embrace your natural glow. #NaturalFeel #HandmadeSkincare #PureBeauty #CrueltyFree
• •Tired of harsh chemicals? Your skin deserves the gentle care of Natural Feel. Our [Product Name] Body Butter is crafted with only the finest natural oils and butters to deeply moisturize and protect. Feel the difference, naturally. Shop now for happy, healthy skin! #NaturalIngredients #ChemicalFree #LoveYourSkin
• •Stay fresh, naturally and confidently. Our handmade deodorant is formulated with gentle, effective botanicals and is completely free from aluminum and harsh chemicals. Kind to your skin, kind to your body. Experience the Natural Feel difference.
• •Discover the Secret to Naturally Radiant Skin ✨
• •Give your daily routine a touch of nature. 🌿 At Natural Feel, we believe in pure, handmade skincare that's kind to you and the planet. #NaturalCosmetics #EthicalBeauty #HandmadeWithLove