Brand Tone

Health-conscious, Gourmet, Authentic, Transparent, Friendly and Engaging, Proudly Brazilian

Brand Values

• •Quality
• •Health and Wellness
• •Naturalness
• •Customer Satisfaction
• •Tradition

Best Practices

• •Prioritize Healthy Indulgence: Always balance the message of gourmet, delicious taste with the benefits of natural ingredients, low sugar, and no additives. Avoid leaning too heavily on just one aspect.
• •Speak the Natural & Pure Language: Consistently use terms like natural, pure, no artificial preservatives/additives, real ingredients, and highlight the A2A2 milk and low sugar (8%) benefits.
• •Embrace Gourmet Quality: Use descriptive adjectives that evoke a premium, high-quality experience: velvety, creamy, rich, artisanal, handcrafted, unparalleled taste.
• •Be Authentically Brazilian & Engaging: Incorporate a touch of Brazilian pride where appropriate. On social media, maintain a friendly, approachable, and interactive tone, using questions and calls to action. Share user-generated content and testimonials to build community and trust.
• •Educate Subtly: While promoting, subtly educate the audience about the benefits of A2A2 milk, the importance of lower sugar, and the absence of chemicals, reinforcing the value proposition without being overly technical or preachy.

Social Perception

Positive, Healthy Indulgence, Premium Product, Trustworthy

Copy Examples

• •Indulge Guilt-Free. Discover Nato Matoo's gourmet dulce de leche – all the creaminess, only 8% sugar, and zero artificial anything. Taste the difference nature makes.
• •✨ Sweeten your day the wholesome way! Our Nato Matoo Buffalo Dulce de Leche is crafted with A2A2 milk, no preservatives, just pure, creamy delight. Perfect for your recipes or straight from the spoon! 😉 What will you create? #NatoMatoo #GourmetDulceDeLeche #HealthyIndulgence #NaturalGoodness #MadeInBrazil
• •Experience the unparalleled taste of authentic Brazilian gourmet dulce de leche. Nato Matoo is slow-cooked to perfection, ensuring a rich flavor and velvety texture that’s simply unforgettable. Pure ingredients, pure bliss.
• •🤯 We get it, finding a TRULY healthy AND delicious treat is tough. But check this out! 👇 Our [Product Name] has just TWO main ingredients and only 8% sugar! Creamy, dreamy, and guilt-free. Link in bio to taste the magic! #SweetTreat #LowSugar #NoAdditives #NatoMatooDelights #FoodieFind
• •Your Healthier Sweet Cravings, Answered by Nato Matoo 🇧🇷