Brand Tone

Authentic, Personal, Inspirational, Uplifting, Emotive, Introspective, Artistic, Creative, Approachable, Warm

Brand Values

• •Authenticity
• •Handmade Quality & Personal Touch
• •Emotional Connection
• •Inspiration & Empowerment
• •Creativity as Self-Expression
• •Meaningful Creation

Best Practices

• •Speak from the Heart (Authenticity): Always write from a place of genuine feeling and personal connection, just as Natalie does in her "About Me" section and social media. Avoid overly corporate or impersonal language.
• •Embrace "Word Juggling" (Creative & Emotive Language): Use vivid, descriptive, and slightly poetic language that reflects Natalie's self-description as a "Wortjongleurin." Don't be afraid to explore metaphors and emotional vocabulary.
• •Focus on the "Why" (Values-Driven): Remind the audience of the values behind the art – the handmade process, the desire to inspire, the creation of something tangible and meaningful.
• •Maintain a Warm and Inclusive Dialogue: Address the audience directly and personally (e.g., "you," "your soul," "beautiful souls"). Foster a sense of community and connection, as seen in her customer interactions and social media.
• •Show, Don't Just Tell (Visual & Sensory Details): Incorporate details that appeal to the senses, reflecting the texture and visual appeal of the art, and the care in packaging. This reinforces the handmade, personal touch.

Social Perception

Highly Positive, Seen as Talented and Genuine, Provider of Comfort and Joy, Creator of High-Quality, Unique Products, Engaged Community

Copy Examples

• •Let your soul shine. ✨ Each piece I create is a whisper from my heart to yours, a splash of color for your everyday, a reminder that you are full of light. Every brushstroke, every word, is infused with the hope that it brings a little bit of magic into your space. Find this handcrafted print and more sparks of joy in the shop. #NatalieIrberArt #SoulfulArt #HandmadeWithLove #WordJuggler #CreativeHeart
• •Introducing 'The Answer Within' – a fine art print born from moments of quiet reflection and the vibrant hues of inner discovery. Personally painted, digitized, printed, and packaged by me, Natalie, this piece is more than just art; it's a tangible piece of my journey, offered to accompany yours. May it remind you to listen to the gentle voice inside. Limited run, crafted with passion. #ArtThatSpeaks #InspirationalDecor #NatalieIrberShop #OriginalArt
• •Hello, beautiful soul, Some new original canvas pieces have just blossomed in the studio, each carrying a unique story and a burst of 'dopamine art' to brighten your world. These are one-of-a-kind creations, straight from my 'chaos head' and heart to your home. Explore the fresh energy and find a piece that truly speaks to you before it's gone. With love and color, Natalie.
• •Words that embrace, colors that uplift. 💖 Dive into a world where art meets emotion. Each print is a carefully crafted piece of my soul, designed to bring warmth and inspiration to your favorite corners. Handmade, heartfelt, and ready to find its home with you. Discover more at natalieirber.shop. #NatalieIrber #ArtForYourSoul #QuoteArt #HandmadePrints #InspiringSpaces
• •I'm Natalie – a dreamer, a 'Wortjongleurin' (word juggler), and the artist behind every piece you find here. This shop is my heart's work, a space where colors dance with words and emotions find their voice. My passion is to create art that isn't just seen, but felt – something real, something that stays. From the initial spark of an idea to the carefully sealed package that arrives at your door, it's all me, pouring love and intention into every detail. Thank you for being part of this journey.