Brand Tone

Rebellious, Edgy, Artistic, Expressive, Resilient, Determined, Youthful, Streetwise, and Authentic

Brand Values

• •Freedom
• •Artistic Expression
• •Resilience
• •Individuality & Non-conformity
• •Movement/Community
• •Innovation

Best Practices

• •Embrace the Motto: Continuously weave "Life is a Blow" and its underlying philosophy of resilience and defiance into messaging, not just as a tagline, but as an attitude.
• •Speak to the "Movement": Address the audience as part of a collective of like-minded individuals who are bold, artistic, and challenge norms. Use inclusive language that fosters a sense of belonging to this "revolution."
• •Use Active, Impactful Language: Employ strong verbs and direct, punchy sentences. Avoid passive voice and overly corporate or subdued language. The tone should feel energetic and assertive.
• •Stay True to Street Culture & Artistic Roots: Incorporate slang or references relevant to urban art, streetwear, and youth culture authentically, without sounding forced. Highlight the artistic vision behind the designs.
• •Be Unapologetically Bold: Don't shy away from edgy or provocative statements that align with the brand's rebellious spirit. The copy should reflect a confident and fearless attitude.

Social Perception

A bold, authentic, and artistic streetwear label that resonates with individuals who are independent thinkers, value self-expression, and are not afraid to challenge conventions. It aims to be perceived as a lifestyle or a movement rather than just apparel. The integration of NFTs suggests an appeal to a digitally savvy and forward-thinking audience.

Copy Examples

• •Headline: Life Hits Hard. Hit Back Harder. Nasht Company: Wear Your Rebellion. Body: They say play it safe. We say "Life is a Blow." This isn't just clothing; it's your armor for the concrete jungle. Every stitch a statement. Every design a dare. What mark will you make?
• •Instagram Caption: Tagged walls and untamed streets – our kind of gallery. Nasht Company is for the creators, the disruptors, the ones who live by their own code. Your canvas is everywhere. #LifeIsABlow #NashtCompany #StreetwearCulture #UrbanArt
• •Product Description (for a hoodie): Engineered for the audacious. This isn't just a hoodie; it's a second skin for those who face the world head-on. Crafted with resilient materials and an uncompromising design. Because "Life is a Blow" – meet it with style and defiance.
• •Twitter Post: System overloaded? Good. Time to rewrite the rules. Nasht Company: Fueling the revolution, one piece at a time. #LifeIsABlow #ChallengeTheNorm #NashtMovement
• •Email Subject Line: Don't Just Exist. Ignite. Email Body Snippet: The world whispers conformity. We scream individuality. Nasht Company is more than apparel – it's a mindset. "Life is a Blow" isn't a complaint; it's a call to action. Are you ready to answer?