Brand Tone

Supportive and Empowering, Trustworthy and Experienced, Natural and Authentic, Approachable and Friendly, Professional and Quality-Focused

Brand Values

• •Natural & Organic Integrity
• •Entrepreneurial Enablement
• •Quality and Efficacy
• •Customer Partnership & Support
• •Family Business & American Made
• •Sustainability & Local Sourcing
• •Transparency

Best Practices

• •Develop a "Brand Voice Chart": Explicitly define the brand's tone (e.g., Supportive, Authentic, Experienced, Friendly, Professional). For each attribute, list "Do's" (e.g., use encouraging language, share success stories, be transparent about ingredients) and "Don'ts" (e.g., use overly technical jargon without explanation, make exaggerated claims, sound impersonal).
• •Focus on "You" (The Client): Address the client directly and focus on their needs, aspirations, and how NNPL can help them achieve their goals. Use empathetic language that shows understanding of the entrepreneurial journey (e.g., "We know starting a brand can be daunting, that's why we...").
• •Weave in the Brand Story Authentically: Reference the family-owned aspect, the "Shark Tank" journey, and the commitment to natural ingredients where relevant, but ensure it supports the client's journey rather than overshadowing it. Let it build trust and connection (e.g., "Our own experience on Shark Tank taught us the importance of a strong partner...").
• •Maintain a Balance of Professionalism and Approachability: While the tone is friendly and supportive, the copy must also convey expertise, quality, and reliability, especially as a B2B service. Ensure claims about natural ingredients and efficacy are clear and trustworthy.
• •Create a "Swipe File" of On-Brand Content: Collect examples of existing copy (website text, successful client communications, testimonials) that perfectly capture the desired tone. Use this as a reference and inspiration for new content to ensure consistency across all platforms and materials.

Social Perception

NNPL is generally perceived as a helpful, knowledgeable, and reliable partner for launching a natural skincare brand. The "Shark Tank" association adds a layer of trust and aspiration. They are seen as a good option for those prioritizing organic ingredients and needing support with formulation and branding.

Copy Examples

• •Headline: Your Dream Skincare Line, Naturally Crafted. Partner with Nardo's Natural Private Label. Body: "Ready to turn your vision for a unique skincare brand into reality? At Nardo's Natural Private Label, we empower entrepreneurs like you with high-quality, organic formulations and full-service support—from custom blending to beautiful, free label design. Let our family help yours grow."
• •Social Media Post (B2B Focus): "From a 'Shark Tank' dream to a thriving private label partner! 🦈 We know what it takes to build a brand from the ground up. Let Nardo's Natural provide the expertise, organic ingredients, and dedicated support you need to launch your own successful skincare line. Link in bio to get started!"
• •Website Section: Why Choose Us? "Rooted in Nature, Backed by Expertise. Nardo's Natural Private Label offers more than just manufacturing; we offer a partnership. With locally sourced ingredients, 'Made in the USA' quality, and the insights gained from our own journey (including a deal on Shark Tank!), we’re here to make your brand shine. Quality you can trust, service you’ll love."
• •Email to a Prospective Client: Subject: Let's Create Something Amazing Together, [Prospect Name]! "Hi [Prospect Name], Thanks for your interest in Nardo's Natural Private Label! We're passionate about helping entrepreneurs like you bring beautiful, natural skincare products to market. Whether you're just starting with an idea or ready to scale, our team is here to guide you with custom organic formulations, stunning packaging, and the friendly support our family business is known for. Let's chat about your vision!"
• •Product Description Snippet (for a private label catalog): "Our [Product Name e.g., Revitalizing Vitamin C Serum] - Crafted with the purest organic botanicals and backed by our commitment to quality, this potent serum is ready for your brand. Offer your customers a truly natural glow, made with care by a partner who understands your entrepreneurial spirit. Low MOQs available."