Brand Tone

Artisanal & Passionate, Authentic & Sincere, Elegant & Timeless, Personal & Approachable, Proudly French

Brand Values

• •Craftsmanship
• •Quality
• •Authenticity
• •Durability
• •Personalization
• •Passion
• •Customer Connection/Pride

Best Practices

• •Emphasize "Handmade" and "Artisanal": Consistently use terms like "fait main" (handmade), "artisanal," "savoir-faire," "atelier" (workshop), and "créateur" (creator) to reinforce the core identity.
• •Tell the Story of the Craft: Go beyond just describing the product. Briefly narrate aspects of its creation, the origin of the leather (if notable), or the inspiration behind the design. This adds depth and authenticity.
• •Use Elegant and Evocative Language for Materials: Describe the leather and other materials with rich adjectives (e.g., "supple," "full-grain," "velvety," "lustrous") to convey quality and sensory appeal.
• •Maintain a Personal Touch (especially when appropriate): Referencing Lauriane (the artisan) or the Pézenas workshop can make the brand feel more personal and less corporate. Use "we" and "our" to foster a connection.
• •Ensure Linguistic Consistency (French roots with clear English for the target audience): While the brand is French and uses French on its primary platforms, for English-language outreach, ensure the translation captures the original elegance and meaning accurately. Avoid overly casual slang unless a specific campaign calls for it. The core tone is sophisticated yet warm.

Social Perception

Local Recognition, Quality Association, Artisanal Appeal, Limited Wider Online Presence, Potential confusion with generic 'nappa leather' or other brands using 'nappa'

Copy Examples

• •Instagram Post (Product Showcase): Savoir-faire passed down, passion stitched in. Each curve of our [Product Name] bag is shaped by hand in our Pézenas workshop, using only the finest [Type of Leather, e.g., full-grain calfskin]. More than a bag, it’s a piece of French artistry to accompany your journey. #NappaMaroquinerie #HandmadeInFrance #LeatherCraft
• •Website Banner (Homepage): Nappa Maroquinerie: Where French tradition meets timeless leather design. Discover handcrafted bags and accessories, made with passion in Pézenas.
• •Facebook Ad (Targeting lovers of handmade goods): Tired of the ordinary? Experience the unique touch of Nappa Maroquinerie. Lauriane, our artisan, pours her heart into every creation, ensuring your leather piece is as individual as you are. Explore our collection or dream up your own custom design. #ArtisanMade #PézenasCréateur #UniqueLeather
• •Product Description (Detailing craftsmanship): The [Product Name] wallet is born from patience and precision. Hand-cut from supple [Type of Leather], its edges are meticulously finished, and every stitch is thoughtfully placed. A testament to true artisanship, designed to age beautifully by your side.
• •Email Newsletter (New Collection Launch): Bonjour [Customer Name], step into a world of authentic elegance. Our new collection, handcrafted in the heart of Pézenas, has arrived. Discover timeless designs, rich leathers, and the enduring quality that defines Nappa Maroquinerie. Explore the artistry.