Brand Tone

Heartfelt, Artisanal, Modern, Approachable, Compassionate

Brand Values

• •Craftsmanship & Quality
• •Sustainability & Responsibility
• •Personalisation & Sentimentality
• •Uniqueness & Artistry
• •Customer Connection & Care

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Heartfelt, Artisanal, Modern, Approachable, Compassionate) with specific examples of words and phrases to use and avoid. This ensures anyone writing copy understands the nuanced voice.
• •Emphasize Storytelling: Whether it's the origin of the memorial pieces or the journey of reclaimed materials, weave narratives into product descriptions and social media. This naturally brings out the passion and sentimental value.
• •Be Authentic and Transparent: When discussing materials like recycled silver or the crafting process, use clear, honest language. This builds trust and reinforces the brand's responsible values.
• •Prioritize Empathy in Customer Interactions: Especially when dealing with memorial jewellery inquiries, ensure the language is consistently compassionate, patient, and understanding. This should extend to all customer service communications.
• •Regularly Review and Align Content: Periodically audit website copy, social media posts, and marketing materials to ensure they consistently reflect the defined brand tone and values. Check for any deviations and refine as needed.

Social Perception

Trusted & Respected, Unique & Meaningful, Artistic & High Quality, Ethical & Conscious

Copy Examples

• •Introducing the 'Elemental Echoes' collection. Bold, contemporary designs handcrafted from reclaimed copper and recycled sterling silver. Each piece tells a story of transformation and timeless style. Wearable art, responsibly made.
• •Keep their memory always close. Our memorial jewellery is crafted with the utmost care and respect, uniquely embedding your loved one's ashes into timeless silver. A tender way to hold them near, forever.
• •Beauty that doesn't cost the Earth. At Naomi Rae By Design, we passionately transform recycled silver and reclaimed copper into stunning, handcrafted jewellery. Designed with integrity, for you and for our planet.
• •Discover jewellery as unique as you are. From contemporary statement pieces to deeply personal memorial treasures, Naomi Rae By Design offers handcrafted artistry for every occasion. Let us help you find or create something truly special.
• •The dance of flame and silver. ✨ Witness the magic as reclaimed copper meets vitreous enamel, creating one-of-a-kind wearable art. Every swirl of colour, every hammered texture, is a testament to patient craftsmanship. #NaomiRaeByDesign #HandcraftedJewellery #EthicalLuxury #ArtisanMade