Brand Tone

Aspirational and professional, seeking to inspire nail technicians with a sophisticated, clean, and trend-setting style. The language is positive, empowering, informative, and quality-focused.

Brand Values

• •Quality & Performance
• •Safety & Ethics
• •Innovation & Trend Leadership
• •Empowerment of Professionals

Best Practices

• •Always speak to the professional, addressing them as skilled artists and business owners. Use industry-specific language and focus on benefits impacting their work and clients (e.g., efficiency, client retention, flawless application).
• •Lead with quality and performance, highlighting durability, ease of use, and premium results, as these are primary concerns for professionals.
• •Integrate values seamlessly by connecting ethical claims (e.g., vegan, toxin-free) to direct benefits, such as creating with a clear conscience or offering a healthier manicure experience.
• •Maintain an aspirational yet attainable tone, inspiring the audience with beautiful results and trend-setting language while remaining grounded and supportive, showing what's possible with the products.
• •Be visually-led and verbally-concise, especially on social media. Let high-quality visuals do most of the talking, with copy serving as a concise complement, highlighting key benefits or emotions with clear, impactful headlines and brief, benefit-driven body copy.

Social Perception

Perceived by nail professionals as a high-quality, innovative, and reliable brand with a strong, positive reputation and a clean, modern, professional aesthetic. General public awareness is low, with perception shaped by end results on clients' nails and technician endorsements.

Copy Examples

• •The Future of Color is Here. Introducing the 'Chromatic Dreams' collection. Six new shades designed not just to follow the trend, but to set it. Formulated for flawless application and 4-week wear, our vegan, 9-toxin-free gel polish empowers you to create with confidence. Which will be your new signature? #NanoProfessional #NailArtist #GelNails #VeganBeauty
• •Stop Fixing Chips. Start Creating Masterpieces. Your time is valuable. Spend it creating, not correcting. Nano Professional's chip-resistant formula delivers unparalleled durability that your clients will love. Upgrade your salon to the gold standard of nail care. Shop our professional kits today and get 15% off your first order. Shop Now
• •Sculpt, Strengthen, and Shine with Unmatched Clarity. Meet the architect of perfect nails. Our Builder Gel offers a superior self-leveling formula for effortless application and exceptional strength. Create elegant extensions or provide a robust overlay on natural nails. Crystal clear, HEMA-free, and designed for the professional who accepts no compromises.
• •Subject: The Healthier, More Durable Choice Your Clients Are Looking For. Body: Dear Salon Owner, in today's market, clients demand both beauty and wellness. Nano Professional delivers. Our entire line of gel polishes is vegan, cruelty-free, and 9-toxin-free, without sacrificing the brilliant color and lasting wear your reputation is built on. Partner with us and elevate your salon's offerings.
• •Image Text: Flawless Detail. Fearless Color. Description: Every swirl, every line, every time. Our high-pigment, smooth-flow art gels give you the control to bring your most intricate designs to life. Discover the tools the pros trust. #NailInspo #NailArt #NanoProfessional #DetailedNails