Brand Tone

Elegant, creative, personal, and aspirational with a touch of youthful boho-chic.

Brand Values

• •Craftsmanship & Quality
• •Creativity & Exclusivity
• •Customer Centricity & Trust
• •Affordable Luxury
• •Emotional Connection

Best Practices

• •Embrace Storytelling: Share the inspiration behind collections, the craftsmanship involved, or how a piece can be part of a customer's personal story. This reinforces the "creative" and "personal" aspects.
• •Use Evocative & Sensory Language: Describe the feel of the metals, the sparkle of the gemstones, and the emotions a piece can evoke (e.g., "whispers tales," "inner radiance," "cherished memories"). This aligns with "aspirational" and "elegant."
• •Maintain a Warm & Approachable Voice: Even when describing luxury, ensure the language is welcoming and inclusive, reflecting the brand's noted excellent customer service. Avoid overly technical jargon unless explaining material quality.
• •Highlight Uniqueness & Craftsmanship: Consistently refer to the "handcrafted," "artisanal," and "creative design" elements. This reinforces key brand values and differentiators.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media captions, email marketing, and even customer service interactions is harmonious, reflecting the established elegant, creative, personal, and aspirational voice.

Social Perception

Customers and the public generally perceive Nanna Folk very positively as a brand with high quality & beautiful designs, exceptional customer service, trustworthiness, stylish & endorsed, and unique & special.

Copy Examples

• •Headline: Nanna Folk: Your Story, Artfully Crafted in Gold and Silver. Body: Beyond trends, beyond compare. Discover demi-fine jewelry, handcrafted with passion in our Madrid atelier. Each piece whispers tales of creativity and timeless elegance, designed to make you shine. Find your unique sparkle today.
• •Headline: The Personal Touch You Deserve. The Luxury You Adore. Body: At Nanna Folk, we believe true luxury lies in the exquisite details and a connection that feels personal. Let us help you find or create the jewel that perfectly captures your essence. Because every occasion, big or small, deserves a Nanna Folk treasure.
• •Headline: For Moments That Matter, Jewelry That Remembers. Body: From "I do" to "just because," our handcrafted engagement rings, wedding bands, and signature pieces are designed to hold your most cherished memories. Experience the Nanna Folk difference – where creativity meets heartfelt craftsmanship.
• •Headline: Unleash Your Inner Radiance. Discover Nanna Folk. Body: Adorn yourself with jewelry that’s as unique and vibrant as you are. Our collections blend fresh, boho-chic inspiration with timeless elegance, all lovingly handcrafted in Spain. It’s more than jewelry; it’s an expression.
• •Headline: Affordable Luxury, Unforgettable Style. Body: Why choose between quality and accessibility? Nanna Folk brings you exquisitely designed, handcrafted jewelry that feels both luxurious and attainable. Elevate your everyday with pieces made to last and love.