Tono de Marca

Adventurous & Inspiring, Eco-conscious & Responsible, Friendly & Approachable, Authentic & Transparent, Positive & Upbeat

Valores de Marca

• •Sustainability
• •Adventure & Exploration
• •Quality & Durability
• •Giving Back & Impact
• •Community

Mejores Prácticas

• •Always Lead with Purpose: Weave Nakie's core values – especially sustainability and adventure – into every piece of copy. Don't just sell a product; sell the experience and the positive impact.
• •Speak the Language of Your Community: Use words that resonate with outdoor enthusiasts and eco-conscious individuals (e.g., "explore," "wild," "sustainable," "conscious," "journey," "stewardship"). Keep it authentic and avoid overly corporate jargon.
• •Balance Inspiration with Information: While inspiring adventure is key, also provide clear, concise information about product features, materials (especially the recycled aspect), and the "4 trees planted" promise. Transparency builds trust.
• •Embrace User-Generated Content (UGC) Voice: When sharing UGC, adopt a tone that celebrates the customer's experience. Use enthusiastic and appreciative language that makes them feel part of the Nakie story.
• •Maintain Positivity and Action-Orientation: Keep the tone upbeat and encouraging. Focus on solutions (like recycling plastic) and empower customers to make a positive difference through their choices. Use clear calls to action that invite engagement and exploration.

Percepción Social

Positive & Trustworthy, Eco-Leader, High-Quality Provider, Inspiring & Aspirational, Good Value

Ejemplos de Copy

• •Instagram Post (Image: Nakie hammock between two trees by a lake): "Find your wild. 🌲 Our 100% recycled hammocks are built for moments like these – a quiet escape, a shared adventure, a promise to protect the beauty around us. Every Nakie purchase plants 4 trees. Where will you hang yours? #NakieAdventure #RecycledToExplore #SustainableLiving"
• •Facebook Ad (Carousel showing different product uses): "From backyard bliss to mountain peaks, Nakie gear is ready for anything. Made from 100% recycled materials and backed by a lifetime warranty, because good for the planet should also mean built to last. Adventure on, sustainably. Shop now & plant 4 trees! 👉 [Link to Nakie.ch]"
• •Product Description Snippet (for a recycled blanket): "Wrap yourself in warmth that does more. Our Nakie Puffer Blanket isn't just incredibly cozy and ready for any adventure; it's crafted from 56 recycled plastic bottles, keeping waste out of landfills and oceans. Plus, we plant 4 trees for every blanket that finds a home. Good for you, great for Earth."
• •Email Subject Line (for a new product launch): "Adventure Just Got Greener: Meet the NEW [Product Name]!" *(Body snippet):* "Hey [Customer Name], ready to explore more, responsibly? We've been busy turning discarded plastic into your next favourite adventure companion..."
• •Website Homepage Headline: "Gear Up for Good. Explore the Wild with Nakie – 100% Recycled, Infinitely Adventurous. Plant 4 Trees With Every Item."