Brand Tone

Trustworthy and Transparent, Quality-Focused and Uncompromising, Responsible and Ethical, Passionate and Authentic, Helpful and Educational

Brand Values

• •Quality: An unwavering commitment to providing the highest-grade seafood.
• •Sustainability: Prioritizing responsible sourcing, ocean health, and environmentally friendly practices. This includes partnerships with sustainability organizations and a focus on recyclable packaging.
• •Integrity & Trust: Being authentic, dependable, and accountable in all their dealings. Their tagline is 'Anchored with Integrity.'
• •Transparency: Providing customers with clear information about where their seafood comes from and how it's processed.
• •Innovation: Continuously seeking better ways to source, process, package, and deliver seafood.
• •Family & Community: Honoring their family-owned legacy and building strong relationships with partners, customers, and employees.

Best Practices

• •Prioritize Transparency: Always be upfront about sourcing, ingredients, and processes. Use clear, honest language.
• •Emphasize Quality & Freshness: Use descriptive language that highlights the superior taste, texture, and natural attributes of the seafood.
• •Showcase Sustainability: Regularly communicate efforts and commitments to responsible sourcing and environmental stewardship. Make it a core part of the narrative.
• •Maintain an Authentic Voice: Let the passion for seafood and the company's heritage shine through. Avoid overly corporate or generic language.
• •Educate and Inspire: Provide valuable content like recipes, cooking tips, and insights into the world of seafood to engage and empower consumers.

Social Perception

Customers perceive North Coast Seafoods and its Naked Shrimp as a provider of high-quality, fresh-tasting, and trustworthy seafood. The 'Naked' branding resonates with those seeking natural, chemical-free options. Many appreciate the company's commitment to sustainability. The Public/Industry views them as a reputable, long-standing company with a strong commitment to quality and sustainability. They are recognized for their leadership in areas like sustainable packaging and responsible sourcing.

Copy Examples

• •Pure. Simple. Shrimp. Experience the true taste of the ocean with Naked Shrimp. No chemicals, no additives, just premium, flash-frozen shrimp ready for your favorite recipes. Taste the difference integrity makes.
• •From Our Docks, With Integrity, To Your Door. For generations, North Coast Seafoods has been committed to sourcing the world's finest seafood. Our Naked Shrimp is a testament to that promise – sustainably raised, exceptionally fresh, and delivered with the transparency you deserve.
• •Naked Means Natural. Naturally Delicious. Why complicate perfection? Naked Shrimp is simply pure, high-quality shrimp, flash-frozen to lock in that just-caught flavor and crisp texture. Good for you, good for the ocean.
• •The Secret to Better Shrimp Dishes? Start Naked. Unlock incredible flavor with Naked Shrimp. Free from anything artificial, our shrimp sear beautifully and taste incredibly clean. Elevate your meals, effortlessly.
• •Responsibly Sourced. Uncompromisingly Fresh. That's the Naked Truth. We believe in seafood you can feel good about. Our Naked Shrimp is sustainably farmed and meticulously prepared, ensuring every bite is as wholesome as it is delicious.