Brand Tone

caring, informative, and empowering

Brand Values

• •Clean Beauty/Natural Ingredients
• •Effectiveness & Quality
• •Health and Wellness
• •Sustainability & Environmental Responsibility
• •Inclusivity & Empowerment
• •Community & Education
• •Woman-Owned

Best Practices

• •Emphasize the Founder's Story: Continuously weave Sylvia Walker's personal journey and healthcare expertise into product descriptions, social media posts, and "About Us" content to build trust and authenticity.
• •Prioritize "Clean" and "Natural": Consistently use terms like "organic," "natural," "clean," "safe," and "gentle" when describing ingredients and product benefits. Highlight what's *not* in the products (e.g., "free from harsh chemicals").
• •Adopt an Educational and Empowering Voice: Share skincare tips, explain the benefits of specific natural ingredients, and focus on how the products help customers feel good and confident. Position the brand as a knowledgeable and supportive partner in their skincare journey.
• •Showcase Inclusivity: Ensure imagery and language resonate with a diverse audience, particularly highlighting the benefits for various skin tones and types, in line with the mission to serve people of color.
• •Maintain a Caring and Empathetic Tone: Especially when addressing skin concerns like Eczema or dryness, communicate with understanding and a focus on providing relief and solutions. Reflect the brand's origin in solving a personal health challenge.

Social Perception

NAIWBE is generally perceived as a trustworthy brand due to its founder's background in healthcare and her personal journey with skin issues. Customers appreciate the natural and organic ingredients, and the effectiveness of the products for sensitive skin. The brand is recognized for its commitment to non-toxic beauty, especially within the Black community.

Copy Examples

• •Tired of 'solutions' that irritate your sensitive skin? NAIWBE understands. Founded by a nurse who struggled with Eczema, our natural formulas bring gentle, effective relief so you can feel comfortable and confident in your own skin. Discover the NAIWBE difference.
• •Nourish your skin, naturally. At NAIWBE, we believe clean beauty is the best beauty. Our organic ingredients are chosen for their power to heal and protect, giving you that healthy glow without the harsh chemicals. #NaturalAsIWannaBe #CleanSkincare
• •More than just skincare, it's a lifestyle. NAIWBE empowers you to embrace your unique beauty with products that are as kind to the planet as they are to your skin. Join our community and make a conscious choice for a healthier you.
• •From a personal struggle to a passion for helping others. Our founder, a registered nurse, created NAIWBE to provide real solutions for dry, troubled skin. Experience the care and expertise in every bottle. #FounderStory #RealResults
• •Unlock your skin's potential. Our MENA® and IDA® lines are crafted with the highest quality organic ingredients to address your unique skincare needs. Take our Skincare Quiz today and let NAIWBE guide you to your best skin ever!