Brand Tone

Enthusiastic and Passionate, Educational and Informative, Friendly and Approachable, Trendy and Fun, Community-Focused

Brand Values

• •Quality Products
• •Education and Empowerment
• •Creativity and Self-Expression
• •Accessibility
• •Customer Engagement

Best Practices

• •Be Genuinely Enthusiastic: Let your passion for nails and creativity shine through. Use vibrant adjectives and exclamations where appropriate to convey excitement.
• •Educate and Empower: Frame communications not just as sales pitches, but as opportunities to share knowledge, tips, and inspiration. Highlight the learning aspect and how products can help users achieve better results.
• •Foster Community: Use inclusive language ("we," "us," "our amazing community"). Encourage interaction by asking questions, running polls, and actively featuring user-generated content.
• •Keep it Visually and Verbally Cohesive: Ensure your copy complements your visual branding. If visuals are bright, fun, and colorful, the copy should reflect that energy.
• •Listen, Adapt, but Stay True: Pay attention to how your audience communicates and what resonates with them. However, always ensure your tone aligns with your core brand values of quality, education, creativity, and accessibility. Address any concerns with transparency and professionalism.

Social Perception

Widely recognized for their extensive range of products and, particularly, their educational content. Many customers praise the quality and affordability of the products. The brand is seen as a go-to for learning new nail techniques.

Copy Examples

• •✨ Nail Your Next Look! ✨ Unleash your inner artist with Naio Nails! From dream-like gels to pro-quality acrylics, we've got everything you need to create show-stopping manis. Dive in and let your creativity sparkle! #NaioNails #NailArtistry #DIYnails
• •Level Up Your Nail Game! 🎓 New tutorial just dropped! Join Kirsty (or current Naio Nails educator) as she breaks down [New Technique/Product]. Perfect for pros and passionate learners alike. Watch now and get ready to create! Link in bio. #NaioAcademy #NailTutorial #LearnWithNaio
• •OMG! 😱 Check out this INCREDIBLE set by @[UserGeneratedContent]! We're absolutely OBSESSED with this stunning creation using our [Product Name]! You guys are SO talented! Tag us in your Naio Nails masterpieces for a chance to be featured. #NaioCommunity #CustomerLove #NailInspo
• •Brighten Up Your Day (and Nails!) 🌈 Feeling colourful? Our latest Urban Graffiti collection is bursting with vibrant shades that are pure joy in a bottle. Get ready to paint the town... and your nails! Shop now and find your perfect hue. #NaioNails #NewCollection #ColourfulNails #GelPolishLove
• •Your Questions, Answered! 🤓 We get loads of great questions about [Specific Product/Technique]! Our latest blog post (or video) tackles your top queries, giving you all the tips and tricks for flawless results. Education is our passion! #NaioKnowHow #NailTips #BeautyEducation