Brand Tone

Educational, Authoritative, Friendly, Approachable, Enthusiastic, Passionate, Playful, Creative, Community-Oriented

Brand Values

• •Quality
• •Education
• •Creativity & Innovation
• •Community
• •Accessibility
• •Passion

Best Practices

• •Always Educate and Empower: Frame product descriptions, social media posts, and even promotional content with an element of teaching or sharing knowledge. Highlight how a product helps achieve a better result or learn a new skill.
• •Maintain a Friendly and Approachable Voice: Use conversational language. Ask questions to encourage engagement. Respond to comments and messages in a warm and helpful manner. Avoid overly technical jargon without explanation.
• •Inject Enthusiasm and Passion: Let the genuine love for nail art shine through. Use positive and vibrant language. Emojis can be used appropriately to convey excitement, especially on social media.
• •Foster Community Spirit: Actively encourage user-generated content. Run contests or challenges. Create posts that invite sharing and discussion. Make customers feel like they are part of the "Naio Nails family."
• •Be Visually Consistent with Verbal Tone: Ensure the imagery and videos used align with the playful, creative, yet professional and educational tone of the copy. The high-quality, vibrant visuals on Instagram and YouTube are a great example to maintain.

Social Perception

Trusted Resource, High-Quality Products, Engaging & Inspiring, Community-Focused, Founder Recognition

Copy Examples

• •Unleash your inner artist! ✨ Our NEW 'Chromatic Dreams' gel polish collection is here! Dive into 6 intensely pigmented shades perfect for creating those show-stopping manis. Watch Kirsty's latest tutorial to see them in action and learn pro tips for flawless application! #NaioNails #GelPolish #NailArtTutorial #NewCollection
• •Your nail art creations BLOW US AWAY every single week! 😍 Keep tagging us @naionailsuk and using #NaioNailsCommunity for a chance to be featured. Let's inspire each other! What are you creating today? Share below! 👇
• •Ready, set, GLAM! 💅 Our Spring Sparkle Sale is ON! Get 20% off all glitter acrylic powders for a limited time only. Time to stock up and let your creativity shine brighter than ever! Don't walk, run to naio-nails.com! 😉 #NaioNailsSale #NailSupplies #GlitterNails
• •Struggling with lifting? 🤔 A common culprit is improper prep! Make sure you're thoroughly cleansing the nail plate and using a quality bonder. Our 'Prep & Prime' duo is designed for maximum adhesion. Got questions? Drop them in the comments – we're here to help you nail it! #NailTips #NaioEducation #AcrylicNails #GelNails
• •From a passion for perfect nails to a global community of incredible artists – that's the Naio Nails journey. We believe everyone deserves to express their creativity with the best quality products and the knowledge to make magic happen. What does nail art mean to you? ✨ #NaioNailsStory #PassionForNails #NailArtIsArt