Brand Tone

Educational & Informative, Friendly & Approachable, Enthusiastic & Passionate, Community-Focused, Trendy & Fun

Brand Values

• •Quality Products
• •Accessibility
• •Affordability/Value
• •Education & Empowerment
• •Creativity & Self-Expression
• •Customer Engagement & Community
• •Vegan-Friendly & Cruelty-Free (for some products)

Best Practices

• •Educate & Empower: Always aim to provide value beyond just selling a product. Frame descriptions, posts, and ads as opportunities to share tips, knowledge, or inspiration. Use clear, encouraging language that makes even complex techniques feel approachable.
• •Be Genuinely Enthusiastic & Passionate: Let your love for nails and creativity shine through. Use vibrant adjectives, positive framing, and (where appropriate for the platform) emojis and exclamation points to convey excitement.
• •Foster Community & Inclusivity: Use inclusive language (e.g., "we," "us," "our nail family," "nail lovers"). Actively encourage interaction by asking questions, running polls, and prompting users to share their work and experiences. Make everyone feel welcome, from beginners to seasoned pros.
• •Stay Visually and Tonally Cohesive: Ensure your copy complements your visual branding. If your visuals are bright, fun, and trendy, your copy should reflect that energy. If a tutorial is detailed and professional, the accompanying text should be clear and informative.
• •Be Approachable & Supportive (Even in Problem-Solving): Maintain a friendly and helpful tone across all communications, including customer service responses and FAQs. When addressing issues or negative feedback, be transparent, empathetic, and focused on solutions, reinforcing trust and a customer-centric approach.

Social Perception

Knowledgeable & Extensive Supplier, Good Quality for Price, Helpful for Learning, Inconsistent Customer Experience (Historically/Occasionally), Strong Online Community

Copy Examples

• •✨ Unleash Your Inner Nail Artist! ✨ Dive into a universe of color and creativity with Naio Nails! From vibrant gel polishes that pop to professional-grade acrylics for flawless extensions, we’ve got everything you need to create stunning, salon-quality nails at home or in your salon. Ready to transform your fingertips? Shop now and let your creativity shine! #NaioNails #DIYnails #NailArtistry #ProfessionalNails
• •Stop Dreaming, Start Doing! 💅 Master That Look. Always wanted to perfect that tricky ombre or encapsulate delicate designs? Our step-by-step YouTube tutorials, led by nail experts, break down even the most complex techniques. With Naio Nails products and a little guidance, you’ll be creating show-stopping nails in no time. What will you learn today? #NaioTutorials #NailEducation #LearnWithNaio #NailSkills
• •Your Pro Toolkit Just Got an Upgrade! 🛠️ Nail Techs, we see you! Stock your station with Naio Nails’ premium quality supplies without stretching your budget. Durable, highly pigmented, and designed for professional results – our products are loved by techs across the UK. Plus, we’re open to everyone! Explore our trade-friendly range. #NailTech #SalonSupplies #NaioPro #QualityNails
• •Nailed It! 😉 Show Us Your #NaioCreations! We’re OBSESSED with seeing your amazing nail designs using Naio Nails products! Tag us @naionailsuk and use #NaioCreations for a chance to be featured on our page. Let’s inspire each other, one gorgeous manicure at a time! Join our vibrant community of nail lovers! #NailCommunity #UserGeneratedContent #NaioFamily #ShareYourNails
• •Shine Brighter, Not Spender! 💰 Luxe Nails, Smart Prices. Get that luxurious, long-lasting nail look without the hefty price tag! Naio Nails delivers premium quality nail products at prices you'll adore. Beautiful, durable, and affordable – what's not to love? Check out our latest arrivals and grab a deal! #AffordableLuxuryNails #NaioDeals #ValueForMoney #BudgetFriendlyBeauty