Brand Tone

Professional & Expert, Supportive & Community-Focused, Passionate & Innovative, Quality-Conscious & Ethical, Inspiring & Creative

Brand Values

• •Quality
• •Education & Empowerment
• •Professional Integrity
• •Innovation & Trend-Setting
• •Safety & Ethics
• •Community

Best Practices

• •Speak "Tech to Tech": Always use language that resonates with professional nail technicians. Acknowledge their skills, challenges, and passion. Avoid overly simplistic or consumer-focused language.
• •Highlight Expertise & Education: Consistently weave in the educational aspect of the brand. Mention courses, tips from educators, and the science/quality behind the products. Position the brand as a source of knowledge.
• •Showcase, Don't Just Tell: Use high-quality visuals of stunning nail art created with your products. Feature work from your educators and the wider community (with permission) to inspire and demonstrate product capabilities.
• •Emphasize Quality and Ethical Standards: Regularly remind your audience about the product formulations (Vegan, HEMA-Free, Cruelty-Free etc.) and the professional-grade quality. This builds trust and aligns with modern consumer values.
• •Foster Community and Support: Encourage interaction on social media. Ask questions, run polls, feature customer work, and create a space where technicians feel supported and part of the Designer Nails NZ family. Respond to comments and messages in a supportive and professional manner.

Social Perception

Highly Regarded by Professionals, Trusted Supplier, Expert Resource, Commitment to Quality & Safety

Copy Examples

• •Elevate Your Artistry. Introducing the [New Product Name] System by Designer Nails NZ. Crafted by techs, for techs. Our new [New Product Name] system delivers unparalleled performance, HEMA-free formulation, and lasting results your clients will adore. Unlock your potential with products designed for the discerning professional. Shop the collection now. #DesignerNailsNZ #ProfessionalNails #MadeByTechsForTechs #NailTechNZ #QualityFirst
• •Master [Specific Technique] with Designer Nails Academy! Ready to take your nail skills to the next level? Join our exclusive workshop led by [Educator Name] and perfect the art of [Specific Technique]. Learn the secrets, gain hands-on experience, and receive your Designer Nails certification. Limited spots available – invest in your expertise! #DesignerNailsEducation #NailTrainingNZ #CandaceWoodsNails #EmpoweringNailTechs #NZNailCourses
• •Be the Trendsetter: Discover [New Trending Product] from DesignerNails.co.nz! Why follow when you can lead? Designer Nails NZ brings you the latest innovation straight from the industry forefront – [New Trending Product]! Create breathtaking, on-trend looks with our signature quality and ethically formulated products. Your clients will thank you. #NailTrends #DesignerNailsInnovation #NZNailSupplies #GelliCo #TheNailShopNZ
• •Join the Designer Nails NZ Pro Community! Connect, learn, and grow with fellow passionate nail technicians! Share your work, ask questions, and get exclusive tips and support from the Designer Nails team and educators. We're more than a supplier; we're your partners in passion. #DNProCommunity #NailTechSupport #NZNailArtists #MadeByTechsForTechs #StrongerTogether
• •Beautiful Nails, Consciously Created. At Designer Nails NZ, we believe in beauty without compromise. That’s why our [Product Line, e.g., Gel Polishes] are proudly Vegan, Cruelty-Free, HEMA-Free, and 11-Free. Offer your clients stunning results with products you can trust. Quality, ethics, and artistry, all in one bottle. #EthicalBeauty #VeganNailsNZ #HEMAFree #CrueltyFreeNails #DesignerNailsValues