Brand Tone

Conscious & Mindful, Artistic & Expressive, Elevated & Luxurious, Authentic & Transparent, Inclusive & Community-Focused

Brand Values

• •Sustainability
• •Ethical Production
• •Quality & Longevity
• •Mindfulness & Movement
• •Inclusivity & Cultural Celebration
• •Art & Activism

Best Practices

• •Emphasize "Sustainably Minded Design": Consistently highlight the use of organic materials, ethical production, and the "Movements Not Seasons" philosophy in product descriptions and brand storytelling.
• •Use Evocative Language: Employ words that reflect artistry, movement, mindfulness, and connection to nature to reinforce the brand's aesthetic and values (e.g., "sculptural rib texture," "second-skin feel," "vibrant color," "conscious creation").
• •Maintain a Tone of Authenticity and Transparency: Be open about the brand's sustainability journey, including both achievements and ongoing challenges.
• •Foster a Sense of Community and Inclusivity: Use welcoming and inclusive language. Highlight genderless collections and diverse representation in visuals and storytelling.
• •Connect to the "Studio to Street" Lifestyle: Ensure copy reflects the versatility and functionality of the garments, suitable for both active pursuits and everyday wear, blurring the lines between technical sportswear and fashion.

Social Perception

Stylish, ethically-minded brand offering unique, high-quality activewear and lifestyle pieces. Recognized for its commitment to sustainability and its distinctive aesthetic. Appeals to consumers who value conscious consumption, artistic design, and a mindful lifestyle.

Copy Examples

• •Nagnata: Consciously Crafted. Artfully Designed. Move with intention in pieces that honor both body and planet.
• •Beyond Seasons. Beyond Trends. Discover Nagnata's sustainable knitwear, created for enduring style and mindful movement.
• •Where studio meets street, and style meets sustainability. Experience the Nagnata difference – luxury designed for life in motion.
• •More than fashion, it's a movement. Join the Nagnata community in celebrating inclusive design and conscious living. #NagnataMovement
• •Feel the difference of organic fibers and innovative design. Nagnata empowers your movement, naturally and beautifully.