Brand Tone

Proud & Patriotic, Aspirational & Empowering, Contemporary & Stylish, Community-Focused, Authentic & Articulate

Brand Values

• •Cultural Pride & Heritage
• •Unity & Identity
• •Novelty
• •Accountability
• •Collaboration
• •Kinship
• •Excellence
• •Quality & Craftsmanship
• •Empowerment
• •Patriotism

Best Practices

• •Emphasize the "why" behind the brand.
• •Use "We" and "Our" to Foster Community: Reinforce the "NACK Tribe" concept by using inclusive language that makes customers feel part of a larger movement and shared identity.
• •Visually Align Tone: Ensure that all visuals (photography, videography, graphics) consistently reflect the modern, stylish, yet culturally rooted and proud aesthetic seen on their Instagram and campaign materials.
• •Highlight the cultural significance of designs and materials used.
• •Showcase collaborations and partnerships with other Nigerian artists and creatives.

Social Perception

Respected Nigerian Brand, Culturally Significant, Youth-Oriented, Symbol of Identity, Positive

Copy Examples

• •"Join the NACK Tribe and wear your heritage with pride. Our new collection celebrates the vibrant spirit of Nigeria."
• •"Empower yourself with style. Each piece is a statement of African excellence and modern design."
• •"From Lagos to the world, NACK is redefining casual fashion with a touch of Nigerian soul."
• •"Be Xtraordinary. The LXN collection is more than clothing; it's a symbol of unity and Nigerian pride."
• •"Discover timeless style with a modern Nigerian aesthetic. Shop our latest arrivals and express your unique identity."