Brand Tone

Direct and Informative, Customer-Focused and Approachable, Promotional and Value-Oriented, Enthusiastic and Trendy (on TikTok), Proudly British/Local

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction & Service
• •Value for Money
• •Customization and Uniqueness
• •Practicality and Style

Best Practices

• •Emphasize "Factory Direct" and "Yorkshire Made": Consistently highlight that products are made in their West Yorkshire factory and sold directly, reinforcing value, local craftsmanship, and trust.
• •Balance Style with Practicality: Always connect the aesthetic appeal of the furniture (e.g., "luxurious," "stylish," "gorgeous design") with its practical benefits (e.g., "space-saving storage," "clutter-free," "optimize space").
• •Maintain an Approachable, Customer-Centric Voice: Use welcoming language (like in the blog post), directly address customer needs (e.g., "Dreaming of a clutter-free bedroom?"), and encourage interaction (e.g., "DM us," "share your experience").
• •Clearly Communicate Value: Regularly feature promotions, "Buy Now Pay Later" options, and highlight the quality-to-price ratio to appeal to budget-conscious shoppers seeking good deals.
• •Adapt Tone Slightly for Different Platforms (but keep core values): While the website can be more formally informative, social media (especially TikTok) can be more enthusiastic and trend-driven. However, the core messages of quality, value, and British manufacturing should remain consistent. Avoid posting completely unrelated content (like mould removers) on main furniture-focused platforms to prevent brand dilution, unless it's a clearly distinct, temporary promotion or cross-promotion explained well.

Social Perception

Positive for Product Quality and Value, Reliable with Good Customer Service, Trustworthy Local Business, Accessible and Modern

Copy Examples

• •Headline: Stunning Ottoman Beds, Yorkshire Made. Storage You’ll Adore, Prices You’ll Love. Body: Sleep stylishly and save space with our handcrafted ottoman beds. Designed in Dewsbury, built for your comfort. Explore plush velvets, sleek faux leathers, and custom sizes. Factory direct means unbeatable value. Shop now and transform your bedroom!
• •Social Media Post (Image: A beautifully made-up bed with ottoman storage open): Caption: Dreaming of a clutter-free bedroom? ✨ Our ottoman beds are the answer! Gorgeous designs, quality craftsmanship, and oh-so-much storage. Handmade in West Yorkshire. Tap to shop and discover your perfect bed! #NabisOttomanFurniture #OttomanBed #StorageSolution #UKMade #BedroomGoals
• •Email Subject: ✨ Don't Miss Out! 5% Off Your Dream Bed + Space-Saving Style! Body: Hi [Customer Name], Upgrade your bedroom with Nabis Ottoman Furniture! For a limited time, get 5% off all orders over £200. From luxurious ottoman storage beds to stylish headboards, all crafted in our Yorkshire factory. Find the perfect piece to match your style and budget. Click here to save! [Link]
• •Product Description Snippet (for a specific ottoman box): More than just a pretty footstool! Our [Product Name] ottoman box offers chic seating *and* clever storage. Upholstered in [Material, e.g., sumptuous plush velvet] right here in West Yorkshire, it’s perfect for stowing away blankets, magazines, or toys. A stylish space-saver, built to last. Order yours today!
• •TikTok Video Idea (Voiceover - upbeat and friendly): (Visual: Quick cuts showing different bed styles, storage being used, close-ups of fabric) Tired of boring beds? 🥱 Level up your bedroom with Nabis Ottoman Furniture! 🤩 We make stunning ottoman beds right here in the UK! Custom sizes? Yep! Loads of colours & fabrics? Absolutely! Fab quality at prices that won’t break the bank! 😉 DM us or check the link in bio! #NabisOttoman #UKFurniture #BedGoals #StorageHacks #TikTokMadeMeBuyIt