Brand Tone

Elegant, Romantic, and Sophisticated, with a touch of Timeless Grace and Feminine Strength

Brand Values

• •Craftsmanship & Quality
• •Tradition meets Modernity
• •Elegance & Timelessness
• •Feminine Empowerment
• •Cultural Celebration
• •Customer Experience

Best Practices

• •Develop a Brand Lexicon
• •Focus on "Her Story"
• •Emphasize Craftsmanship and Detail
• •Maintain Visual-Verbal Harmony
• •Train and Align All Content Creators

Social Perception

Naaz by Noor is generally perceived as a purveyor of high-quality, beautifully designed ethnic wear. It is frequently featured on reputable Indian fashion retail platforms, which enhances its credibility. The association with designer Noor Bhatia and its description as a "couture brand" lends it an aspirational quality. The brand appeals to women seeking elegant and sophisticated ethnic wear for special occasions like weddings and festivals, as well as those looking for refined everyday pieces.

Copy Examples

• •Naaz by Noor: Weaving Dreams, Adorning Grace. Discover handcrafted elegance that transcends seasons. Each Naaz by Noor creation is a symphony of tradition and modern artistry, designed for the woman who carries her heritage with pride and her style with confidence. Experience the touch of luxury, the whisper of timeless tales.
• •Elegance whispered in every thread. Our new [Collection Name] lehenga, a masterpiece of intricate embroidery and flowing silks, awaits to tell your story. For moments that become cherished memories. ✨ #NaazByNoor #IndianCouture #FestiveElegance #HandcraftedLuxury #TimelessTradition
• •Embrace effortless sophistication with our [Product Name] Kurta Set. Inspired by the delicate bloom of [Flower Name], this ensemble blends breathable [Fabric Type] with subtle, handcrafted details. Perfect for the contemporary woman who values both comfort and a touch of regal charm in her everyday moments. Tailored for grace, designed for you.
• •Celebrate your essence. Naaz by Noor brings you a curated collection where timeless Indian craftsmanship meets contemporary design. From anarkalis that dance with you to sarees that speak of heritage, find the perfect ensemble to celebrate yourself. Shop now and embody elegance. [Link to website]
• •At Naaz by Noor, founded by Noor Bhatia, we believe fashion is an expression of inner strength and timeless beauty. Inspired by the ephemeral charm of blooming flowers and the rich tapestry of Indian heritage, each piece is meticulously handcrafted, blending classic elegance with a modern sensibility. We create more than just garments; we craft heirlooms for the discerning woman.