Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Informative and Helpful, Community-Oriented

Brand Values

• •Quality
• •Natural and Clean
• •Handcrafted
• •Customer Satisfaction
• •Creating Ambiance

Best Practices

• •Maintain a Friendly and Warm Tone: Always address customers in a welcoming and approachable manner, as if talking to a friend about a shared passion.
• •Emphasize Core Values: Consistently weave in mentions of "handcrafted," "family-run," "vegan," "soy wax," and "strong scent throw" where relevant in product descriptions, social media, and about sections.
• •Showcase the "Why": Remind the audience about the brand's origin story and the passion behind the products to build a stronger connection.
• •Be Informative and Helpful: Continue to provide valuable content through blogs and social media posts that educate customers on home fragrance, product use, and creating ambiance, positioning the brand as a knowledgeable resource.
• •Encourage and Feature User-Generated Content: Actively encourage customers to share their experiences using #mywillowhouse and feature their posts (with permission) to build community and reinforce the positive social perception of the brand.

Social Perception

Positive Product Experience, Appreciation for Small Business, Trusted Source for Home Fragrance, Aesthetic Appeal

Copy Examples

• •(Instagram Post): "Transform your home into a haven of tranquility 🌿✨ Our hand-poured soy wax melts are crafted with love in Yorkshire to bring you the strongest, cleanest scents. What's your favorite way to unwind with Willow House? #mywillowhouse #homedecor #waxmelts #veganfriendly #homesweethome"
• •(Facebook Ad): "Tired of scents that fade too fast? Discover the Willow House difference! Our family-run business is passionate about creating luxurious, long-lasting home fragrances from 100% soy wax. Shop our new Spring Collection and let your home bloom! [Link to website] #supportsmalluk #homefragrance #handcrafted #soywaxmelts #yorkshirebusiness"
• •(Product Description for 'White Linen Collection Box'): "Breathe in the pure comfort of freshly laundered linens dancing in a gentle breeze. Our White Linen Collection Box features 10 hand-poured soy wax melts in five invigoratingly clean scents, designed to create an atmosphere of ultimate relaxation and freshness in your home. Perfect for those moments when you need a touch of calm. #whitelinen #freshscent #mywillowhouse #soywax #homeluxury"
• •(Blog Post Snippet/Email Intro): "Ever wondered how to make your favorite wax melt scent last even longer, or which fragrance best suits your mood? At Willow House, we believe that scent is personal. That's why we're sharing our top tips and tricks for creating the perfect ambiance in every room. Let's explore the beautiful world of home fragrance together! Read more on the blog... [Link to blog] #willowhousewisdom #homefragrancetips #scentedhome"
• •(TikTok Video Idea - Voiceover): "From our Yorkshire kitchen to your cozy living room! 💕 Watch us lovingly hand-pour our best-selling [Scent Name] wax melts. Made with 100% soy wax for a clean burn and amazing scent throw. What scent are you melting today? Show us with #mywillowhouse! #waxmeltsuk #smallbiz #behindthescenes #handmadewithlove #tiktokmademebuyit"