Brand Tone

Inspirational, personal, quality-conscious, and trustworthy

Brand Values

• •Craftsmanship & Quality
• •Personalization & Uniqueness
• •Love for Travel & Adventure
• •Customer Trust & Satisfaction
• •Natural & Eco-Friendly Materials

Best Practices

• •Maintain a personal and friendly tone, reflecting the brand's origin as a family-run venture.
• •Emphasize the handmade nature and flawless quality of the products.
• •Highlight the use of natural materials and the brand's commitment to sustainability.
• •Showcase customer reviews and the Etsy Star Seller status to build trust and credibility.
• •Incorporate travel-related themes and inspire a sense of adventure and memory-making.

Social Perception

A trusted seller of high-quality, handmade wooden maps that inspire travel, adventure, and the preservation of memories.

Copy Examples

• •"Handmade with love and precision, our Wander Maps are crafted to help you relive your greatest adventures."
• •"As an Etsy Star Seller with over 1,000 reviews, we're dedicated to providing flawless quality and personalized service."
• •"Using only natural materials, each map is a unique piece that captures the essence of your wanderlust."
• •"Inspired by our own love for travel, our family-run business is here to help you preserve your cherished memories."
• •"Track your travels, remember your adventures, and create a beautiful display with our custom wooden maps."