Brand Tone

Empowering, Informative, Caring, Scientific, Holistic

Brand Values

• •Personalization
• •Empowerment
• •Science-backed Solutions
• •Holistic Well-being
• •Self-Care & Self-Love
• •Empathy & Understanding
• •Actionable Insights

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document the brand's tone (Empowering, Informative, Caring, Scientific, Holistic), values, personality traits, do's and don'ts for language, and examples of on-brand copy. Share this with everyone who creates content.
• •Embrace Storytelling, Especially the Founder's Journey: Continuously weave Gabrielle's personal story of overcoming health challenges into the narrative. This builds authenticity, empathy, and connects with customers on an emotional level, reinforcing the "caring" and "empowering" aspects of the tone.
• •Prioritize Clarity and Accessibility in Scientific Communication: When discussing DNA and genetic insights, translate complex information into easy-to-understand, actionable advice. Avoid overly technical jargon unless clearly explained. This maintains the "informative" and "trustworthy" tone without alienating the audience.
• •Maintain a Balance Between Science and "Zen": While DNA testing is scientific, the overarching brand promise includes "zen" or well-being. Copy should reflect this balance – providing data-driven insights while also speaking to the emotional and mental benefits of understanding one's body and practicing self-care.
• •Regularly Audit Content Across All Channels: Periodically review website copy, social media posts, emails, and advertisements to ensure they consistently reflect the defined brand tone and values. Address any deviations to maintain a cohesive brand presence.

Social Perception

Supportive, informative, and science-oriented brand in the personalized wellness space, with a strong emphasis on holistic healing and empowerment.

Copy Examples

• •Headline (Empowering, Scientific): "Your DNA holds the key to unlocking your best self. Discover personalized wellness with MyTiZen and start your journey to optimal health today."
• •Social Media Post (Caring, Holistic): "Feeling overwhelmed by stress or chronic pain? You're not alone. Our founder, Gabrielle, created MyTiZen from her own healing journey. Explore our DNA insights and wellness journals designed to nourish your mind, body, and soul. #MyTimeForZen #HolisticHealing"
• •Product Description Snippet (Informative, Actionable - for a Nutrition DNA Test): "Stop guessing what your body needs. The MyTiZen Nutrition DNA Test analyzes your unique genetic markers to provide actionable insights into the best foods for your energy, vitality, and overall well-being. Eat smarter, not harder."
• •Email Subject Line (Encouraging, Personal): "Gabrielle's Story: How Understanding My Body Changed Everything (and How Yours Can Too)"
• •Website Call to Action (Aspirational, Empowering): "Ready to transform your well-being from the inside out? Take the first step with MyTiZen. Your personalized path to a healthier, more vibrant you starts now."