Brand Tone

spiritual, mystical, and appreciative

Brand Values

• •Spirituality & Connection: Creating art that connects with the divine, inner truths, and the unseen.
• •Artistic Originality & Quality: Offering original watercolor paintings and high-quality prints and products.
• •Cultural Appreciation: Drawing inspiration from indigenous cultures and healing modalities in a respectful manner.
• •Customer Satisfaction: Prioritizing product quality and helpful customer service.
• •Sustainability: Committing to reducing plastic, using biodegradable materials, and creating lasting products.
• •Transformation & Inspiration: Believing that art can be a powerful tool for transformation and seeing the world in new ways.

Best Practices

• •Embrace Mystical & Spiritual Language: Use words that evoke a sense of wonder, introspection, and connection to the unseen (e.g., "visionary," "sacred," "soulful," "ethereal," "ancient wisdom," "inner journey").
• •Tell the Story Behind the Art: Go beyond describing the visual; explain the mythological or cultural inspiration, the symbolism, and the intended feeling or message of each piece, as seen in the "Shaman" product description.
• •Maintain a Respectful & Appreciative Voice: Whether addressing customers, describing cultural inspirations, or talking about nature, the tone should always be respectful, appreciative, and gentle.
• •Highlight Sustainability & Quality: Weave in mentions of your commitment to sustainable practices and product quality, reinforcing these core values consistently.
• •Create a Glossary of Brand Terms: Develop a list of preferred terms and phrases that align with the "visionary," "mythical," and "spiritual" aspects of the brand, and ensure all copywriters use it as a reference to maintain consistency. Ensure this aligns with the stated goal of infusing spirituality and visionary elements into creations.

Social Perception

Unique and Beautiful Art, Spiritually Resonant Products, Quality and Care, Authenticity

Copy Examples

• •Product Description (for a painting like "Souls of Blue"): Journey into the deep, where reason gives way to possibility. 'Souls of Blue' unveils a vibrant, serene world, teeming with life yet hushed in anticipation of rebirth. Each brushstroke, highlighted with gold leaf, invites you to explore this tranquil realm and find your own reflection within its luminous depths. Bring this vision home and let its calm energy permeate your space.
• •Social Media Post (Instagram/Facebook): Art is a whisper from the soul. Our latest collection draws from ancient myths and the quiet wisdom of nature, seeking to bring a touch of the sacred into your everyday. Discover pieces that resonate and inspire. ✨ #Mythsinart #VisionaryArt #SpiritualJourney #ArtThatSpeaks
• •Email Newsletter Snippet: Dear [Customer Name], At Mythsinart, we believe art is more than decoration; it's a conduit to the unseen worlds and a reflection of our deepest truths. This month, we invite you to explore new arrivals inspired by [mention a specific myth or cultural theme], crafted to bring inspiration and tranquility to your life. Explore the collection and let your spirit connect.
• •About Us Page Excerpt: Founded in the heart of Auroville, India, Mythsinart is a dream woven into reality by Pujasree Burman and Kevin Hauser. We are a sanctuary for visionary art, where myth, culture, and spirituality converge on canvas and sustainable artwear. Our creations are more than just objects; they are invitations to explore inner landscapes and to 'Live Life in Colour!'.
• •Advertorial Headline & Body: Headline: "Unlock the Mystical: Art That Connects Your Soul." Body: In a world that rushes, find a moment of profound connection with Mythsinart. Our visionary art, inspired by ancient tales and the sacredness of nature, offers more than beauty—it offers a pathway to your inner self. Ethically crafted and sustainably produced, each piece is a testament to art's power to transform and uplift. Discover your story in our art.